{"_buckets": {"deposit": "699fb15e-148a-47a4-8adb-b5504277d2b3"}, "_deposit": {"created_by": 64, "id": "7158", "owner": "64", "owners": [64], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7158"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007158", "sets": ["1582963541261", "1596097029863", "user-yude"]}, "communities": ["yude"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Silk Fabrics Factories in Amarapura", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "Since ancient Myanmar kings, Myanmar people have worn locally made silk fabrics and cotton fabrics. Myanmar people dress silk at the special occasions like wedding ceremony, religious ceremony and other grand ceremonies as the ceremonial dress. Now, Myanmar silk fabrics industry has opportunities to compete in global market because of popularity of silk fabrics. Hence, this study aims to explore the growth strategies used by the private silk fabric firms. There are two specific objectives of the study. They are to identify the current condition of silk fabrics firms in Amarapura, to analyze the growth strategies of silk fabrics factories in Amarapura in order to gain more market share and to explore the key growth strategies used by these firms that lead to boost the firms’ profits. According to the findings of the research, almost every factory is willing to expand the business and wants growth of business. Most firms set market penetration   strategy as the first priority while the second priority is product development strategy. Most firms agreed market development strategy as the third priority whereas the fourth priority is diversification strategy. Silk fabrics factories should pay more attention to the ways to penetrate the foreign market, at the same time they have to control and maintain the local market."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "WTD Eco.pdf", "filesize": [{"value": "703 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 703000.0, "url": {"url": "https://meral.edu.mm/record/7158/files/WTD Eco.pdf"}, "version_id": "f7ce4679-40a1-4388-93b0-859f1464a0c8"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Distance Education Research Journal", "subitem_pages": "245-251", "subitem_volume": "Vol.10,No.1"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Win Thida"}, {"subitem_authors_fullname": "Ni Ni Win"}, {"subitem_authors_fullname": "Yu Lae Khaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "Silk Fabrics Factories in Amarapura", "item_type_id": "21", "owner": "64", "path": ["1582963541261", "1596097029863"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007158", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2021-01-03"}, "publish_date": "2021-01-03", "publish_status": "0", "recid": "7158", "relation": {}, "relation_version_is_last": true, "title": ["Silk Fabrics Factories in Amarapura"], "weko_shared_id": -1}