{"_buckets": {"deposit": "8c3d0cba-bf2e-44f9-a5b4-c2afbf5bae9b"}, "_deposit": {"created_by": 20, "id": "7017", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7017"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007017", "sets": ["1582963436320", "user-yueco", "1582965639643"]}, "author_link": [], "communities": ["yueco"], "control_number": "7017", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A Study on commercial performance of domestic airlines in Myanmar (Nu Nu Lwin and Lay Sandar Tun, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to study the commercial performance of domestic airlines in Myanmar through identifying the environmental forces of domestic airlines, examining the marketing mix activity of domestic airlines and analyzing the effect of those environmental forces and marketing mix activities on commercial performance of domestic airlines in Myanmar. The study found that among environmental forces, technology factor is the most influencing factor on the commercial performance whereas all remaining factors also have influence on commercial performance except for political factor. Regarding marking mix activities, while all variables affect commercial performance of domestic airlines, the place (distribution) is the most influential one. Thus, domestic airlines should focus on direct and indirect sales distribution channels with the support of technology such as computer reservation system, global distribution system, internet web booking facilities, E-ticketing facilities can enhance the commercial performance of domestic airlines in Myanmar."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Load  factor"}, {"interim": "Open  Skies"}, {"interim": "Global  Distribution  System"}, {"interim": "Computer Reservation System"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-12-24"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Dr. Nu Nu Lwin, Commercial performanceof Domestic_Airlines YUEco jou.2019.pdf", "filesize": [{"value": "293 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 293000.0, "url": {"url": "https://meral.edu.mm/record/7017/files/Dr. Nu Nu Lwin, Commercial performanceof Domestic_Airlines YUEco jou.2019.pdf"}, "version_id": "a9b5cfd0-4fb4-4d71-9890-f93cb3906af2"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics Research Journal", "subitem_pages": "92-105", "subitem_volume": "Vol.6, No.1"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nu Nu lwin"}, {"subitem_authors_fullname": "Lay Sandar Tun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-11-01"}, "item_title": "A Study on commercial performance of domestic airlines in Myanmar (Nu Nu Lwin and Lay Sandar Tun, 2019)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965639643"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007017", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-12-24"}, "publish_date": "2020-12-24", "publish_status": "0", "recid": "7017", "relation": {}, "relation_version_is_last": true, "title": ["A Study on commercial performance of domestic airlines in Myanmar (Nu Nu Lwin and Lay Sandar Tun, 2019)"], "weko_shared_id": -1}