MERAL Myanmar Education Research and Learning Portal
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Logistics Strategies of Retail Businesses in Myanmar
http://hdl.handle.net/20.500.12678/0000005485
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fa6ced13-e723-47ed-b57c-3562bd995c7f
Name / File | License | Actions | |
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Publication type | Dissertation | |||||
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Upload type | Other | |||||
Title | ||||||
Logistics Strategies of Retail Businesses in Myanmar | ||||||
en | ||||||
Publication date | 2020-08-01 | |||||
Authors | ||||||
Ei Khine Win | ||||||
Description | ||||||
The main objectives of this study are to examine the contextual factors that influence logistics strategies of retail businesses, to analyse the effects of logistics strategies on organizational performance of retail businesses in Myanmar and to analyse the moderating effects of organization structure on the relationship between logistics strategies and organizational performance of retail businesses in Myanmar. Quantitative research and descriptive statistics are used in this study. Primary data as well as secondary data are utilized. To get the primary data, 58 large retailers who are members of Myanmar Retailers Association were selected by simple random sampling method. The relevant text books, theses, articles and journals from internet websites are used as references to obtain the secondary data. In this study, the types of logistics strategies are classified into process strategy, market strategy and channel strategy. Organization structure dimensions are centralization, formalization and specialization. Organizational performance is measured by logistics coordination effectiveness, customer service commitment and performance, cost reduction and growth. The study revealed that alliance, inventory management and information system significantly and positively influence the logistics strategies of retail businesses in Myanmar. Among them, information system has the strongest influences on logistics strategy. The study revealed that process strategy and channel strategy have positive and significant effects on organizational performance. In additions, formalization moderates the relationship between logistics strategies and organizational performance. It is also suggested that the management of the retail businesses should improve information system capability, and efficient visibility and tracking information system to implement logistics strategies successfully. Retail businesses should use updated information technology for operation schedule and for order processing that are currently used in manual to improve transaction speed. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Aye Thu Htun |