{"_buckets": {"deposit": "55d50c61-e1ba-48a0-bf72-f450c226d352"}, "_deposit": {"id": "4369", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "4369"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/4369", "sets": ["1597824304333", "user-ucsy"]}, "communities": ["ucsy"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Optimal Selection of Advertising Print-Media using Linear Programming", "subitem_1551255648112": "en_US"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "Operation Research (OR) is aninterdisciplinary branch of applied mathematics andformal science that uses method like mathematicalmodeling, statistics and algorithms to arrive atoptimal or near optimal solution to complex problem.Linear Programming is widely used model type thatcan solve decision problem with thousands ofvariables in OR. The BIG-M method has approved tobe the most effective technique applicable to anyproblem in Linear Programming, and can beformulated in term of linear objective function,subject to a set of constraints. BIG-M can be used tohelp marketing manager allocate a fixed budget tovarious advertising media. In this paper, we analyzedthe basic concepts of Linear Programming and BIGM method, and applied BIG-M method with Simplexalgorithm in advertising media selection problem ofmarketing. The system produces the optimaladvertising media and advertisement times usingBIG-M method with Simplex algorithm according totarget budget and audience constraints. Theimplemented system is intended to help genericbusiness to find out the efficient advertising mediaand expense for their market."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value": []}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2019-10-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "NJPSC 2019 Proceedings-pages-126-130.pdf", "filesize": [{"value": "311 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 311000.0, "url": {"url": "https://meral.edu.mm/record/4369/files/NJPSC 2019 Proceedings-pages-126-130.pdf"}, "version_id": "0f2b72bc-4992-4d5a-a2da-2dbbf6609c71"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_issue": "", "subitem_journal_title": "National Journal of Parallel and Soft Computing", "subitem_pages": "", "subitem_volume": ""}]}, "item_1583103147082": {"attribute_name": "Conference papers", "attribute_value_mlt": [{"subitem_acronym": "", "subitem_c_date": "", "subitem_conference_title": "", "subitem_part": "", "subitem_place": "", "subitem_session": "", "subitem_website": ""}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{"subitem_book_title": "", "subitem_isbn": "", "subitem_pages": "", "subitem_place": "", "subitem_publisher": ""}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "", "subitem_supervisor(s)": [{"subitem_supervisor": ""}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye, Thaw Tar"}, {"subitem_authors_fullname": "Yee, Myint Myint"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-03"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "http://onlineresource.ucsy.edu.mm/handle/123456789/2307"}, "item_title": "Optimal Selection of Advertising Print-Media using Linear Programming", "item_type_id": "21", "owner": "1", "path": ["1597824304333"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000004369", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2019-10-15"}, "publish_date": "2019-10-15", "publish_status": "0", "recid": "4369", "relation": {}, "relation_version_is_last": true, "title": ["Optimal Selection of Advertising Print-Media using Linear Programming"], "weko_shared_id": -1}