MERAL Myanmar Education Research and Learning Portal
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A Conceptual Framework on Intention to Use Mobile Banking Service of Private Banks: A Myanmar Perspective
http://hdl.handle.net/20.500.12678/0000003455
http://hdl.handle.net/20.500.12678/0000003455d06da1a6-8a06-495a-8f9e-88478429d032
92439630-81b1-4777-a899-921acf6b14c8
Publication type | ||||||
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Article | ||||||
Upload type | ||||||
Publication | ||||||
Title | ||||||
Title | A Conceptual Framework on Intention to Use Mobile Banking Service of Private Banks: A Myanmar Perspective | |||||
Language | en | |||||
Publication date | 2019-02-27 | |||||
Authors | ||||||
Tun, Phyo Min | ||||||
Description | ||||||
The number of mobile users in Myanmar israpidly growing since four main mobile operators(MPT, Telenor, Ooredoo, MyTel) launcheddistributing SIM card in lowest rate compare to past afew years ago. With the reforming of nationaleconomic policy, private banks sectors are growingand expending its services including mobile banking(MB). There is lack of research studies regarding MBservice in Myanmar due to there is no maturity in MBcontext. Therefore, a conceptual framework will beproposed to investigates risks, net benefits, customersatisfaction and quality of MB service such as systemquality, information quality and service quality are thefactors influence on users intention to use MB. Trustfactor is also considered as necessary factor todetermine the intention to use MB service. | ||||||
Keywords | ||||||
quality of mobile banking, risk, trust, net benefit, intention to use, private bank | ||||||
Identifier | http://onlineresource.ucsy.edu.mm/handle/123456789/1203 | |||||
Journal articles | ||||||
Seventeenth International Conference on Computer Applications(ICCA 2019) | ||||||
Conference papers | ||||||
Books/reports/chapters | ||||||
Thesis/dissertations |