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  1. University of Computer Studies, Yangon
  2. Conferences

A Conceptual Framework on Intention to Use Mobile Banking Service of Private Banks: A Myanmar Perspective

http://hdl.handle.net/20.500.12678/0000003455
http://hdl.handle.net/20.500.12678/0000003455
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92439630-81b1-4777-a899-921acf6b14c8
Publication type
Article
Upload type
Publication
Title
Title A Conceptual Framework on Intention to Use Mobile Banking Service of Private Banks: A Myanmar Perspective
Language en
Publication date 2019-02-27
Authors
Tun, Phyo Min
Description
The number of mobile users in Myanmar israpidly growing since four main mobile operators(MPT, Telenor, Ooredoo, MyTel) launcheddistributing SIM card in lowest rate compare to past afew years ago. With the reforming of nationaleconomic policy, private banks sectors are growingand expending its services including mobile banking(MB). There is lack of research studies regarding MBservice in Myanmar due to there is no maturity in MBcontext. Therefore, a conceptual framework will beproposed to investigates risks, net benefits, customersatisfaction and quality of MB service such as systemquality, information quality and service quality are thefactors influence on users intention to use MB. Trustfactor is also considered as necessary factor todetermine the intention to use MB service.
Keywords
quality of mobile banking, risk, trust, net benefit, intention to use, private bank
Identifier http://onlineresource.ucsy.edu.mm/handle/123456789/1203
Journal articles
Seventeenth International Conference on Computer Applications(ICCA 2019)
Conference papers
Books/reports/chapters
Thesis/dissertations
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