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FACTORS INFLUENCING CUSTOMER SATISFACTION OF FIXED BROADBAND INTERNET SERVICE IN YANGON (Sai Nyan Lynn Swe, 2019)
http://hdl.handle.net/20.500.12678/0000002855
http://hdl.handle.net/20.500.12678/00000028552a12dbbb-c8a8-47ed-aae3-d9cfb5b0ef56
effd7860-7f6d-44a9-9497-e44664ed5fca
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Title | FACTORS INFLUENCING CUSTOMER SATISFACTION OF FIXED BROADBAND INTERNET SERVICE IN YANGON (Sai Nyan Lynn Swe, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Sai Nyan Lynn Swe | ||||||
Description | ||||||
This paper aims to study the factors influencing customer satisfaction and customer loyalty on Fixed Broadband Internet Service in Yangon. The research is conducted base on 376 customers of four Internet Service Providers, Yatanarpon Teleport, 5BB(GlobalNet), Fortune Telecom and Myanmar Net(Frontiir). The findings indicate that service provisioning, price, quality and customer service have positively influenced on customers satisfaction of Fixed Broadband Internet Service in Yangon. This study also finds out that getting customer satisfaction affect customer loyalty on Fixed Broadband Internet Service. Internet Service Provider Companies should focus on better Service provisioning, Quality of Service, attractive Pricing and Customer Services to enhance customer satisfaction and their loyalty on Fixed Broadband Internet Service. |
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Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Nu Nu Lwin |