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Item

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FACTORS INFLUENCING CUSTOMER SATISFACTION OF FIXED BROADBAND INTERNET SERVICE IN YANGON (Sai Nyan Lynn Swe, 2019)

http://hdl.handle.net/20.500.12678/0000002855
2a12dbbb-c8a8-47ed-aae3-d9cfb5b0ef56
effd7860-7f6d-44a9-9497-e44664ed5fca
None
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Sai Sai Nyan Lynn Swe (EMBA - 57).pdf (1443 Kb)
Publication type
Thesis
Upload type
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Title
Title FACTORS INFLUENCING CUSTOMER SATISFACTION OF FIXED BROADBAND INTERNET SERVICE IN YANGON (Sai Nyan Lynn Swe, 2019)
Language en
Publication date 2019-12-01
Authors
Sai Nyan Lynn Swe
Description
This paper aims to study the factors influencing customer satisfaction and
customer loyalty on Fixed Broadband Internet Service in Yangon. The research is
conducted base on 376 customers of four Internet Service Providers, Yatanarpon
Teleport, 5BB(GlobalNet), Fortune Telecom and Myanmar Net(Frontiir). The findings
indicate that service provisioning, price, quality and customer service have positively
influenced on customers satisfaction of Fixed Broadband Internet Service in Yangon.
This study also finds out that getting customer satisfaction affect customer loyalty on
Fixed Broadband Internet Service. Internet Service Provider Companies should focus on
better Service provisioning, Quality of Service, attractive Pricing and Customer Services
to enhance customer satisfaction and their loyalty on Fixed Broadband Internet Service.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Nu Nu Lwin
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0
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