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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

FACTORS INFLUENCING CUSTOMER SATISFACTION OF FIXED BROADBAND INTERNET SERVICE IN YANGON

http://hdl.handle.net/20.500.12678/0000002855
http://hdl.handle.net/20.500.12678/0000002855
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Sai Sai Nyan Lynn Swe (EMBA - 57).pdf (1443 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title FACTORS INFLUENCING CUSTOMER SATISFACTION OF FIXED BROADBAND INTERNET SERVICE IN YANGON
Language en
Publication date 2019-12
Authors
Sai Nyan Lynn Swe (EMBA - 57)
Description
This paper aims to study the factors influencing customer satisfaction and
customer loyalty on Fixed Broadband Internet Service in Yangon. The research is
conducted base on 376 customers of four Internet Service Providers, Yatanarpon
Teleport, 5BB(GlobalNet), Fortune Telecom and Myanmar Net(Frontiir). The findings
indicate that service provisioning, price, quality and customer service have positively
influenced on customers satisfaction of Fixed Broadband Internet Service in Yangon.
This study also finds out that getting customer satisfaction affect customer loyalty on
Fixed Broadband Internet Service. Internet Service Provider Companies should focus on
better Service provisioning, Quality of Service, attractive Pricing and Customer Services
to enhance customer satisfaction and their loyalty on Fixed Broadband Internet Service.
Identifier https://ecor.yueco.edu.mm/handle/123456789/915
Journal articles
Yangon University of Economics
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