{"_buckets": {"deposit": "ea32c292-8239-4a05-bd9d-12a1fef27417"}, "_deposit": {"id": "2854", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2854"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2854", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2854", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER PERCEIVED VALUE AND CUSTOMER LOYALTY TOWARDS MPT MOBILE SERVICE (Win Le Oo, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study analyzes how customer perceived value can affect customer satisfaction which in turn leads to customer loyalty. In this study, both descriptive analysis and inferential analysis are applied and data are collected from sample 400 MPT (Myanmar Post and Telecommunications) mobile service users in Yangon. Among customer perceived values, perceived switching cost has the greatest contribution towards customer satisfaction, and corporate image also has the second most positive impact on customer satisfaction of MPT mobile service users. This study also found that outcome quality is also significant with MPT mobile service customer satisfaction. The results also indicate that customer satisfaction affects determining customer loyalty. Based on the findings, the study recommends that MPT should emphasize improving their voice and data service quality in order to maintain the role as the leading mobile telecom service provider in Myanmar."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Win Le Oo (OMBA - 161112).pdf", "filesize": [{"value": "899 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 899000.0, "url": {"url": "https://meral.edu.mm/record/2854/files/Win Le Oo (OMBA - 161112).pdf"}, "version_id": "02d5f92c-cb1d-4c3e-8f9b-5afd80b603a2"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Myint Kyi"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Win Le Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CUSTOMER PERCEIVED VALUE AND CUSTOMER LOYALTY TOWARDS MPT MOBILE SERVICE (Win Le Oo, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002854", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2854", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER PERCEIVED VALUE AND CUSTOMER LOYALTY TOWARDS MPT MOBILE SERVICE (Win Le Oo, 2019)"], "weko_shared_id": -1}