{"_buckets": {"deposit": "270b05c6-1e1a-43ff-87c1-1a07ce6ab955"}, "_deposit": {"id": "2850", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2850"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2850", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2850", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF MARKETING MIX, CUSTOMER SATISFACTION AND REVISIT INTENTION OF EMERALD RUBY GARDEN LODGE (ERGL) (Thant Zaw Oo, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this study are to analyze the effect of marketing mix (7P’s) on the\r\ncustomer satisfaction in ERGL (budget hotel) and to examine the effect of customer\r\nsatisfaction on revisit intention to ERGL (budget hotel). To be successful in these objectives,\r\nboth primary and secondary data are applied. The primary data is collected with structured\r\nquestionnaires and the secondary data includes the previous study, textbooks, journal articles,\r\nemployees\u0027 job performance data from Emerald Ruby Garden Lodge. There are 200\r\nquestionnaires completed and usable data is applied to determine the purposes. Results\r\nindicate that among seven marketing mix, product, price, people, and physical have a\r\nsignificant positive relationship with customer satisfaction, and customer satisfaction also has\r\na positive impact on revisit to ERGL. These results are valuable for ERGL to get more\r\ncustomers and knowing the main points of customer satisfaction among 7P’s offered by\r\nERGL, by which is applied as a marketing promotion tool, then it attracts the customers to\r\nrevisit ERGL."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thant Zaw Oo (EMBA - 44).pdf", "filesize": [{"value": "622 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 622000.0, "url": {"url": "https://meral.edu.mm/record/2850/files/Thant Zaw Oo (EMBA - 44).pdf"}, "version_id": "3a004a12-d1c1-40a4-8a43-48c7ecce47da"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economcis", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Ohn Mar Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thant Zaw Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE EFFECT OF MARKETING MIX, CUSTOMER SATISFACTION AND REVISIT INTENTION OF EMERALD RUBY GARDEN LODGE (ERGL) (Thant Zaw Oo, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002850", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2850", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF MARKETING MIX, CUSTOMER SATISFACTION AND REVISIT INTENTION OF EMERALD RUBY GARDEN LODGE (ERGL) (Thant Zaw Oo, 2019)"], "weko_shared_id": -1}