Factors Influencing on Consumer Behaviours and Perceptions of Top Personal Care Nivea Vs Pond’s (Case Study in Thaketa Township) (Aye Aye Khaing, 2020)

Aye Aye Khaing

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Factors Influencing on Consumer Behaviours and Perceptions of Top Personal Care Nivea Vs Pond’s (Case Study in Thaketa Township) (Aye Aye Khaing, 2020)

http://hdl.handle.net/20.500.12678/0000002847

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Publication type
		Journal article
Upload type
		Publication
Title
	Title	Factors Influencing on Consumer Behaviours and Perceptions of Top Personal Care Nivea Vs Pond’s (Case Study in Thaketa Township) (Aye Aye Khaing, 2020)
	Language	en
Publication date		2020-02-01
Authors
		Aye Aye Khaing
Description
		The purpose of this study is to identify the critical factors which are mainly influence on the consumer behaviours and perceptions on brand choice among the personal care brands. This study is only competition between Nivea and Pond’s Brand choice. Factor Analysis and binary logistic regression analysis are used in the study to meet the respective objectives. In this study, four factors are most critical factors that mainly influence to making buying signal and brand loyalty. These four factors are quality and confidence, availability, promotions and brand Image. According to the results, it is observed that the factors influencing on consumer behaviors and perceptions of Nivea are less likely to be influencing on quality and confidence, and brand image but they are more likely to be influencing on availability and promotions of the product. In addition, Factors influencing on consumer behaviors and perceptions of non-Nivea user (Pond’s) are less likely to be availability and promotions of the product but they are more likely to be influencing on quality and confidence, and brand image of the product.
Keywords
		Consumer behaviours and perceptions
Journal articles
		Yangon University of Economics, Nilar Yatu Hall
		14th International Conference of YUE, KOMYRA, KHU & KTRA;

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Factors Influencing on Consumer Behaviours and Perceptions of Top Personal Care Nivea Vs Pond’s (Case Study in Thaketa Township) (Aye Aye Khaing, 2020)

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