{"_buckets": {"deposit": "cf40d29d-9b44-4413-9c82-421a5501e51b"}, "_deposit": {"id": "2844", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2844"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2844", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2844", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purposes of this study are to analyze the influencing factors on impulsive buying behavior and to examine the relationship between impulsive buying behavior and cognitive dissonance of consumers in Yangon. Primary data is collected from 385 respondents in Yangon by using structured questionnaire. Secondary data is gathered from text books, internet, websites and research papers. This study finds that respondents have positive perception on all seven influencing factors namely as in-store atmosphere, in-store browsing, in-store layout, salespersons, promotions, time availability and money availability. According to findings from analysis, four factors; in-store browsing, promotions, time availability and money availability have significant effect on impulsive buying behavior of consumers in Yangon. Therefore, marketers and retailers should emphasize more on these factors in order to increase consumers’ impulsive buying behavior. The result indicates that impulsive buying behavior leads to cognitive dissonance of consumers in Yangon. Thus, marketers and retailers need to consider this consequence in more details and determine the factors that can reduce consumers’ disappointment such as after-sales services, money back guaranties, etc."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myo Theingi Khin (MBA - 24).pdf", "filesize": [{"value": "1272 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 1272000.0, "url": {"url": "https://meral.edu.mm/record/2844/files/Myo Theingi Khin (MBA - 24).pdf"}, "version_id": "516855d4-f0e1-4656-b1cd-24ffc60548d0"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myo Theingi Khin (MBA - 24)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/898"}, "item_title": "FACTORS INFLUENCING IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002844", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2844", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN YANGON"], "weko_shared_id": -1}