{"_buckets": {"deposit": "9510475f-1a67-4555-9463-554b930677c1"}, "_deposit": {"id": "2838", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2838"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2838", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2838", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER SATISFACTION AND LOYALTY ON MOBILE BANKING SERVICE OF MYANMA APEX BANK (Su Su Zin, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to analyze the customer satisfaction and customer loyalty on Mobile Banking Service of Myanma Apex Bank. The main objectives of the study are: to examine the customer perception on Myanmar Apex Bank’s mobile banking service, to analyze the effects of customer perception on customer satisfaction and to examine the relationship between customer satisfaction and their loyalty on mobile banking service of Myanmar Apex Bank. To achieve these objectives, the primary data for this study are collected from the responsible persons of MAB and also from 382 respondents who use MAB’s mobile banking service by using the structured questionnaires with Five-Point Likert scale. The secondary data are collected through journals, relevant textbooks, other online sources, the records and interviews with the authorized persons in MAB’s mobile banking service. The results reveal that customers have highest positive perception on usefulness of mobile banking service. Respondents have highest satisfaction on ease of use. Tangibility, reliability, assurance, empathy, usefulness and ease of use have significant positive effect on customer satisfaction. Moreover, customer satisfaction has significant positive effect on customer loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Su Su Zin (MBA - 92).pdf", "filesize": [{"value": "1354 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1354000.0, "url": {"url": "https://meral.edu.mm/record/2838/files/Su Su Zin (MBA - 92).pdf"}, "version_id": "6befc5a6-67da-4a89-9555-6efaa48a632e"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Su Su Zin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-09-01"}, "item_title": "CUSTOMER SATISFACTION AND LOYALTY ON MOBILE BANKING SERVICE OF MYANMA APEX BANK (Su Su Zin, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002838", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2838", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER SATISFACTION AND LOYALTY ON MOBILE BANKING SERVICE OF MYANMA APEX BANK (Su Su Zin, 2019)"], "weko_shared_id": -1}