{"_buckets": {"deposit": "287308c3-1e92-42a2-8de3-ae238e1c1e91"}, "_deposit": {"id": "2837", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2837"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2837", "sets": ["1582965639643", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2837", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Logistics Strategy on Customer Service Performance of Large Retail Businesses in Myanmar (Ei Khine Win, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to identify the logistics strategy adopted in large retail businesses in Myanmar, to examine the effect of logistics strategy on customer serviceperformance of retail businesses in Myanmar.The study examines the characteristics of logistics activities of retail industry in Myanmar, therefore, a descriptive research design is adopted. The questionnaire is sent to managers of large retail businesses. Data is then collected using a questionnaire. Large retail businesses in Yangon which are members of Myanmar Retail Association in Yangon are sample units in this study. The data collected is analysed using the Statistical Package for the Social Sciences (SPSS) data analysis tool to generate descriptive data in order to describe the characteristics of these organisations. The study revealed that all the elements of process strategy are positively related to customer service performance. Market strategy is positively related to customer service performance. The analysis of the data should generate solution which will facilitate the development of guidelines for managers regarding selection and implementation of logistics strategy."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Logistics Strategy"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Khing Win The Effect of Logistics Strategy on Customer Service Performance of Large  Retai.pdf", "filesize": [{"value": "370 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 370000.0, "url": {"url": "https://meral.edu.mm/record/2837/files/Ei Khing Win The Effect of Logistics Strategy on Customer Service Performance of Large  Retai.pdf"}, "version_id": "e0830226-370a-4f6a-a715-9acbdb0ca4e5"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_issue": "1", "subitem_journal_title": "Yangon University of Economics", "subitem_volume": "6"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Khine Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-11-01"}, "item_title": "The Effect of Logistics Strategy on Customer Service Performance of Large Retail Businesses in Myanmar (Ei Khine Win, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965639643"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002837", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2837", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Logistics Strategy on Customer Service Performance of Large Retail Businesses in Myanmar (Ei Khine Win, 2019)"], "weko_shared_id": -1}