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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

CUSTOMER TRUST AND BEHAVIOR INTENTION OF BUSINESS USERS OF INTERNET BANKING SERVICE IN AYA BANK

http://hdl.handle.net/20.500.12678/0000002833
http://hdl.handle.net/20.500.12678/0000002833
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46cb3a1f-7a42-40e7-8c74-e00d636024e5
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Si Si Si Htwe (EMBA - 12).pdf (991 Kb)
Publication type
Thesis
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Publication
Title
Title CUSTOMER TRUST AND BEHAVIOR INTENTION OF BUSINESS USERS OF INTERNET BANKING SERVICE IN AYA BANK
Language en
Publication date 2019-12
Authors
Si Si Htwe (EMBA - 12)
Description
The aim of the paper is to explore customer trust and behavior intention of business users of internet banking service of internet banking in AYA Bank. The analysis is conducted based on sample of 362 business internet banking customer from 6,527 number of internet user in AYA bank. The result of the study show that service quality and perceived privacy are main influencing factors on customer trust. Moreover customer trust has positive effect on behavior intention of business users of internet banking service in AYA bank. To become friendly bank services to people and give clear message them how to use internet banking effectively. To improve web quality of business internet banking users, bank need to update the website such as navigation, information search, simple, reasonable and attractive. To become perceived security on internet banking, bank need to set up strong core banking system and set exact and clear guide line for both customer and employees.
Identifier https://ecor.yueco.edu.mm/handle/123456789/919
Journal articles
Yangon University of Economics
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