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New Index
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Item
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CUSTOMER TRUST AND BEHAVIOR INTENTION OF BUSINESS USERS OF INTERNET BANKING SERVICE IN AYA BANK (Si Si Htwe, 2019)
http://hdl.handle.net/20.500.12678/0000002833
http://hdl.handle.net/20.500.12678/0000002833bdc64077-112d-4d17-ac2d-83c18154e6ac
7bdf600c-4bac-40bd-8c72-8789b87fece9
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | CUSTOMER TRUST AND BEHAVIOR INTENTION OF BUSINESS USERS OF INTERNET BANKING SERVICE IN AYA BANK (Si Si Htwe, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Si Si Htwe | ||||||
Description | ||||||
The aim of the paper is to explore customer trust and behavior intention of business users of internet banking service of internet banking in AYA Bank. The analysis is conducted based on sample of 362 business internet banking customer from 6,527 number of internet user in AYA bank. The result of the study show that service quality and perceived privacy are main influencing factors on customer trust. Moreover customer trust has positive effect on behavior intention of business users of internet banking service in AYA bank. To become friendly bank services to people and give clear message them how to use internet banking effectively. To improve web quality of business internet banking users, bank need to update the website such as navigation, information search, simple, reasonable and attractive. To become perceived security on internet banking, bank need to set up strong core banking system and set exact and clear guide line for both customer and employees. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Sanda Win |