{"_buckets": {"deposit": "5ddb0042-0f60-4c78-99b9-4eb2b9805f8a"}, "_deposit": {"id": "2829", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2829"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2829", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2829", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "VISITORS PATRONAGE INTENTION TOWARDS AMUSEMENT PARKS IN YANGON (Than Naing Oo, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to examine the effect of visitor experience on perceived value, to analyze the effect of perceived value on satisfaction and to analyze the influence of visitor satisfaction on their patronage intention to amusement parks in Yangon. To collect the primary data, at the first step people’s top of the mind survey is conducted. From this survey, it is found that the seven amusement parks are popular in Yangon. In the second step, the four parks are randomly selected from those seven parks. Mall intercept method is applied to collect the data. This personal interview method is applied by using a structure questionnaire. Total one hundred and two visitors are approached but only eighty three visitors responded to the interview. According to the results, experience of entertainment, escapist, esthetic have positive effect on perceived value. Visitors satisfaction is influenced both their experiential and functional perceived value. Finally, visitor satisfaction influence on their patronage intention. Thus, amusement parks should try to position their firms as aesthetically and socially accepted business to enhance visitor satisfaction and their intention towards the services of the firms."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Than Naing Oo (OMBA - 161109).pdf", "filesize": [{"value": "1087 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1087000.0, "url": {"url": "https://meral.edu.mm/record/2829/files/Than Naing Oo (OMBA - 161109).pdf"}, "version_id": "33af87ba-42d3-4fe3-9b63-2add87e4b377"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr, Myint Myint Kyi"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Than Naing Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "VISITORS PATRONAGE INTENTION TOWARDS AMUSEMENT PARKS IN YANGON (Than Naing Oo, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002829", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2829", "relation": {}, "relation_version_is_last": true, "title": ["VISITORS PATRONAGE INTENTION TOWARDS AMUSEMENT PARKS IN YANGON (Than Naing Oo, 2019)"], "weko_shared_id": -1}