Log in
Language:

MERAL Myanmar Education Research and Learning Portal

  • Top
  • Universities
  • Ranking
To
lat lon distance
To

Field does not validate



Index Link

Index Tree

Please input email address.

WEKO

One fine body…

WEKO

One fine body…

Item

{"_buckets": {"deposit": "adf8bddd-4133-4e25-b184-19cd8e38d539"}, "_deposit": {"id": "2827", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2827"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2827", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2827", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AYA BANK MOBILE BANKING, MYANMAR", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This research aims to identify influencing factors on customer satisfaction and analyze the effect of customer satisfaction on customer loyalty of AYA Bank Mobile Banking products. This study is conducted on 100 customers out of total 200,000 active users from Myanmar. From the findings of the study, it is evident that service quality and technology factor have significantly positive effect on customer satisfaction of mobile banking service of AYA Bank. Findings also show that customer satisfaction is positively significant to customer loyalty. This study recommends that AYA Bank need to improve information quality of Mobile Banking Application while need to maintain existing service quality and enhance system technology as per customer requirement. Therefore, bank is not only able to retain existing customers but also to capture new customers. Bank also needs to do proper customer segment to identify satisfy customer and offer other product (e.g., home loan) to convert them as loyal customer."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myo Win Yee (EMBA - 73).pdf", "filesize": [{"value": "558 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 558000.0, "url": {"url": "https://meral.edu.mm/record/2827/files/Myo Win Yee (EMBA - 73).pdf"}, "version_id": "4f264cc2-0b87-426e-a658-a921db1a1409"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myo Win Yee (EMBA - 73)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/899"}, "item_title": "FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AYA BANK MOBILE BANKING, MYANMAR", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002827", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2827", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AYA BANK MOBILE BANKING, MYANMAR"], "weko_shared_id": -1}
  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AYA BANK MOBILE BANKING, MYANMAR

http://hdl.handle.net/20.500.12678/0000002827
http://hdl.handle.net/20.500.12678/0000002827
0462d586-60d8-448c-a60d-b235e7ad7435
adf8bddd-4133-4e25-b184-19cd8e38d539
None
Preview
Name / File License Actions
Myo Myo Win Yee (EMBA - 73).pdf (558 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AYA BANK MOBILE BANKING, MYANMAR
Language en
Publication date 2019-12
Authors
Myo Win Yee (EMBA - 73)
Description
This research aims to identify influencing factors on customer satisfaction and analyze the effect of customer satisfaction on customer loyalty of AYA Bank Mobile Banking products. This study is conducted on 100 customers out of total 200,000 active users from Myanmar. From the findings of the study, it is evident that service quality and technology factor have significantly positive effect on customer satisfaction of mobile banking service of AYA Bank. Findings also show that customer satisfaction is positively significant to customer loyalty. This study recommends that AYA Bank need to improve information quality of Mobile Banking Application while need to maintain existing service quality and enhance system technology as per customer requirement. Therefore, bank is not only able to retain existing customers but also to capture new customers. Bank also needs to do proper customer segment to identify satisfy customer and offer other product (e.g., home loan) to convert them as loyal customer.
Identifier https://ecor.yueco.edu.mm/handle/123456789/899
Journal articles
Yangon University of Economics
Back
0
0
views
downloads
See details
Views Downloads

Versions

Ver.1 2020-03-23 08:57:56.282242
Show All versions

Share

Mendeley Twitter Facebook Print Addthis

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats
  • JSON

Confirm


Back to MERAL


Back to MERAL