{"_buckets": {"deposit": "adf8bddd-4133-4e25-b184-19cd8e38d539"}, "_deposit": {"id": "2827", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2827"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2827", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2827", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AYA BANK MOBILE BANKING, MYANMAR", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This research aims to identify influencing factors on customer satisfaction and analyze the effect of customer satisfaction on customer loyalty of AYA Bank Mobile Banking products. This study is conducted on 100 customers out of total 200,000 active users from Myanmar. From the findings of the study, it is evident that service quality and technology factor have significantly positive effect on customer satisfaction of mobile banking service of AYA Bank. Findings also show that customer satisfaction is positively significant to customer loyalty. This study recommends that AYA Bank need to improve information quality of Mobile Banking Application while need to maintain existing service quality and enhance system technology as per customer requirement. Therefore, bank is not only able to retain existing customers but also to capture new customers. Bank also needs to do proper customer segment to identify satisfy customer and offer other product (e.g., home loan) to convert them as loyal customer."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myo Win Yee (EMBA - 73).pdf", "filesize": [{"value": "558 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 558000.0, "url": {"url": "https://meral.edu.mm/record/2827/files/Myo Win Yee (EMBA - 73).pdf"}, "version_id": "4f264cc2-0b87-426e-a658-a921db1a1409"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myo Win Yee (EMBA - 73)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/899"}, "item_title": "FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AYA BANK MOBILE BANKING, MYANMAR", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002827", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2827", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF AYA BANK MOBILE BANKING, MYANMAR"], "weko_shared_id": -1}