{"_buckets": {"deposit": "2a452fc9-2988-4c68-a0ee-4845ccedc0c8"}, "_deposit": {"id": "2823", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2823"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2823", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2823", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF FRANCHISOR INPUTS ON THE PERFORMANCE OF THE FRANCHISEES IN FOOD AND BEVERAGE INDUSTRY (Zaw Win Latt, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main intention of this survey is to examine the effect of franchisor inputs on the\r\nperformance of the franchisees in the food and beverage industry, which is one of the most\r\nsignificant business and popular recently in Myanmar. In this study, 57 respondents of the\r\nfranchisees work as owners, general managers, and branch managers in Yangon surveyed by\r\nusing structured questions. This study found that franchisees from the food and beverage\r\nindustry are also positively satisfied with franchisor inputs. On brand value, training \u0026\r\nknowledge transfer, operational support, communication \u0026 feedback, contractual integrity,\r\nand trust and financial supports in each different level and immediate results of the inputs as\r\nwell as the expected results in the future. Moreover, most of the franchisees are having very\r\nhigh positive effect satisfaction related to operational support. Based on these results, it\r\nconcluded that increasing the inputs of franchisor performance to the franchisee engagement,\r\nalthough growing support practices impact the relationships for franchisees. Improving\r\ndedication relationships displays franchisees\u0027 achievements that have evolved to be a highly\r\neffective franchising system. The current franchising system kept being created like a\r\nsuccessful business efficiently."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Zaw Win Latt (EMBA -27).pdf", "filesize": [{"value": "394 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 394000.0, "url": {"url": "https://meral.edu.mm/record/2823/files/Zaw Win Latt (EMBA -27).pdf"}, "version_id": "ce8748de-c857-4502-9c32-d0cd532c72c2"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hl Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Zaw Win Latt"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-12-01"}, "item_title": "THE EFFECT OF FRANCHISOR INPUTS ON THE PERFORMANCE OF THE FRANCHISEES IN FOOD AND BEVERAGE INDUSTRY (Zaw Win Latt, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002823", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2823", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF FRANCHISOR INPUTS ON THE PERFORMANCE OF THE FRANCHISEES IN FOOD AND BEVERAGE INDUSTRY (Zaw Win Latt, 2019)"], "weko_shared_id": -1}