{"_buckets": {"deposit": "a2747697-0f24-4f78-9775-d863e53e4bc8"}, "_deposit": {"id": "2817", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2817"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2817", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2817", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "PERSONAL FACTORS, PERCEIVED VALUE AND INTENTION TO USE THE FACIAL AESTHETIC TREATMENT", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to examine the effect of personality on perceived value, and to analyze the relationship between perceived value and intention to use the facial aesthetic treatment in Yangon. The data are collected from 125 women at Junction City during October, 2019. It is found that individualism and femininity cultural values positively influence on perceived enjoyment. The three personality traits: extraversion, consciousness, and openness negatively affect perceived enjoyment. It is similarly found that the neuroticism culture and the openness personality traits positively influence on performance risk. The masculinity culture positively influence on security risk. The extroversion personality and the three cultures: power distance and uncertainty avoidance and femininity positively influence on financial risk. The individualism culture positively influences on social risk. The neuroticism personality trait negatively affect social with risk with facial aesthetic treatment. Lastly, it is found that there is no relationship between perceived risk and intention to use the facial aesthetic treatment. As well, perceived enjoyment significantly and positively related to intention to use the facial aesthetic treatment."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Su Myat Noe Oo (MBA - 57).pdf", "filesize": [{"value": "1229 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 1229000.0, "url": {"url": "https://meral.edu.mm/record/2817/files/Su Myat Noe Oo (MBA - 57).pdf"}, "version_id": "c5f6210a-5ff9-4fa1-b24d-353554e72cd3"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Su Myat Noe Oo (MBA - 57)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/926"}, "item_title": "PERSONAL FACTORS, PERCEIVED VALUE AND INTENTION TO USE THE FACIAL AESTHETIC TREATMENT", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002817", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2817", "relation": {}, "relation_version_is_last": true, "title": ["PERSONAL FACTORS, PERCEIVED VALUE AND INTENTION TO USE THE FACIAL AESTHETIC TREATMENT"], "weko_shared_id": -1}