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New Index
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Item
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A STUDY ON CONSUMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS ISOTONIC SPORT DRINK CONSUMPTION OF GYM USERS (Tin Min Aung, 2019)
http://hdl.handle.net/20.500.12678/0000002815
http://hdl.handle.net/20.500.12678/0000002815a830faa8-fe53-4ad8-9225-52c372b7a5ac
85f9fbc8-5760-45f9-8c2a-aa9f93d0fab2
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | A STUDY ON CONSUMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS ISOTONIC SPORT DRINK CONSUMPTION OF GYM USERS (Tin Min Aung, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Tin Min Aung | ||||||
Description | ||||||
The study aims to study consumer attitude and behavioral intention towards isotonic sport drink consumption of gym users. A total of 120 gym users are asked by using structured questionnaire. The result of this study indicates that attitude towards behavior and subjective norms are positive effect on behavioral intention. Subjective norms is more significantly influence on behavioral intention. Behavioral intention is also significantly influence on consumption behavior of isotonic sport drink. The study concludes that marketers need to emphasize on new taste and flavor with natural and organic ingredients and they should promote gathering campaigns through references groups in order to enhance consumer attitude and behavior intention towards isotonic sport drink consumption of gym users. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Nwe Nwe Khaing |