{"_buckets": {"deposit": "78dc8452-68fe-4f61-91e6-596340be0412"}, "_deposit": {"id": "2815", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2815"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2815", "sets": ["1582965660463", "user-yueco"]}, "communities": ["yueco"], "control_number": "2815", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A STUDY ON CONSUMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS ISOTONIC SPORT DRINK CONSUMPTION OF GYM USERS", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study aims to study consumer attitude and behavioral intention towards isotonic sport drink consumption of gym users. A total of 120 gym users are asked by using structured questionnaire. The result of this study indicates that attitude towards behavior and subjective norms are positive effect on behavioral intention. Subjective norms is more significantly influence on behavioral intention. Behavioral intention is also significantly influence on consumption behavior of isotonic sport drink. The study concludes that marketers need to emphasize on new taste and flavor with natural and organic ingredients and they should promote gathering campaigns through references groups in order to enhance consumer attitude and behavior intention towards isotonic sport drink consumption of gym users."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Tin Min Aung (MBA - 5).pdf", "filesize": [{"value": "844 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 844000.0, "url": {"url": "https://meral.edu.mm/record/2815/files/Tin Min Aung (MBA - 5).pdf"}, "version_id": "ca4fa451-e191-4b68-a8d6-1b65a895796a"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Tin Min Aung (MBA - 5)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/948"}, "item_title": "A STUDY ON CONSUMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS ISOTONIC SPORT DRINK CONSUMPTION OF GYM USERS", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002815", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2815", "relation": {}, "relation_version_is_last": true, "title": ["A STUDY ON CONSUMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS ISOTONIC SPORT DRINK CONSUMPTION OF GYM USERS"], "weko_shared_id": -1}