{"_buckets": {"deposit": "ab659faf-1b0a-4359-a30a-5ac468ffb2a5"}, "_deposit": {"id": "2812", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2812"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2812", "sets": ["1582965660463", "user-yueco"]}, "communities": ["yueco"], "control_number": "2812", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING CUSTOMER SATISFACTION OF MINGALAR CINEMAS IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to study customer satisfaction and repurchase intention of Mingalar Cinema customers in Yangon. This study is conducted by collecting structured questionnaire to 200 respondents from four Mingalar cinemas and the respondents have been experienced regarding to the services provided by Mingalar cinemas. Based on the results of this study, features of cinemas and core services of Mingalar Cinemas are main influencing factors on customer satisfaction. This paper found that the customer satisfaction has significant positive effect on repurchase intention. Therefore, cinema service providers should consider to provide quality cinema features and best quality services for cinema customers. The more the quality cinema features and quality services can deliver, the more the customer may satisfied and customer satisfaction may lead to repurchase intention."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nay De De Zune (MBA - 93).pdf", "filesize": [{"value": "628 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 628000.0, "url": {"url": "https://meral.edu.mm/record/2812/files/Nay De De Zune (MBA - 93).pdf"}, "version_id": "74a3940b-c5bd-48f2-bb11-9eb2ca369abb"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nay De De Zune (MBA - 93)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/903"}, "item_title": "FACTORS INFLUENCING CUSTOMER SATISFACTION OF MINGALAR CINEMAS IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002812", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2812", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING CUSTOMER SATISFACTION OF MINGALAR CINEMAS IN YANGON"], "weko_shared_id": -1}