{"_buckets": {"deposit": "1a927cfd-fb0c-4a5f-bb02-1574c3f79f34"}, "_deposit": {"id": "2802", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2802"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2802", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2802", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY IN GLOBAL TECHNOLOGY GROUP COMPANY LIMITED(Yee Mon Myo Hen, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study aims to examine the effect of customer relationship management practices on the CS and to analyze the effect of CS on CL in Global Technology Group Co., Ltd. The analysis was conducted based on a survey conducting with 281 responder who are selected among 1035 customers of 5BB.The result of this study indicates that CRMP of reliability, responsiveness, information technology and customer attraction have strong positive effect on CS. The study also indicates that CS has a strong positive effect on CL in Global Technology Group Co., Ltd. The study highly recommends the company that they should maintain on its reliability, responsiveness, customer attraction and information technology to develop CS that tends to increase CL."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Yee Mon Myo Hein (OMBA - 16115).pdf", "filesize": [{"value": "1103 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1103000.0, "url": {"url": "https://meral.edu.mm/record/2802/files/Yee Mon Myo Hein (OMBA - 16115).pdf"}, "version_id": "d8c8cbed-d070-47f2-89b6-499bb8c434fb"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Hla Hla Myo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Yee Mon Myo Hein"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY IN GLOBAL TECHNOLOGY GROUP COMPANY LIMITED(Yee Mon Myo Hen, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002802", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2802", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY IN GLOBAL TECHNOLOGY GROUP COMPANY LIMITED(Yee Mon Myo Hen, 2019)"], "weko_shared_id": -1}