{"_buckets": {"deposit": "75b4edc9-1e0e-47d9-bb5a-9beb3c9d6656"}, "_deposit": {"id": "2801", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2801"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2801", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2801", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "BRAND TRUST AND PURCHASE BEHAVIOR OF NATURE REPUBLIC PRODUCTS (Thin Thin Sabel Soe, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purpose of this study is to examine how the marketing factors influence on the brand trust and purchase behavior of Nature Republic products in Yangon. The data is collected from one hundred and fifty respondents who visit the Nature Republic stores in Yangon with the structured questionnaire. According to the results, it is found out that promotion, brand image and product quality have positive effect on brand trust. Furthermore, the study indicates that brand trust has highly significant effect on purchase behavior of Nature Republic products. Therefore, the marketers should focus on promotion program to increase the brand trust and purchase capacity. It is necessary to maintain the consistent brand image to promote the trust on the brand. The production of Nature Republic should have high quality control system and good quality management for all process to maintain the consistent quality."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thin Thin Sabei Soe (MBA - 71).pdf", "filesize": [{"value": "618 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 618000.0, "url": {"url": "https://meral.edu.mm/record/2801/files/Thin Thin Sabei Soe (MBA - 71).pdf"}, "version_id": "d7308ea0-a583-498c-86d5-c1b8da065779"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thin Thin Sabei Soe"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "BRAND TRUST AND PURCHASE BEHAVIOR OF NATURE REPUBLIC PRODUCTS (Thin Thin Sabel Soe, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002801", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2801", "relation": {}, "relation_version_is_last": true, "title": ["BRAND TRUST AND PURCHASE BEHAVIOR OF NATURE REPUBLIC PRODUCTS (Thin Thin Sabel Soe, 2019)"], "weko_shared_id": -1}