{"_buckets": {"deposit": "faa80ac2-304c-4707-8d00-548716ee9e00"}, "_deposit": {"id": "2796", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2796"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2796", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2796", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING CUSTOMER ATTITUDE TOWARDS CAR INSURANCE BUYING BEHAVIOUR ON FIRST NATIONAL INSURANCE (FNI)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to explore the factors influence on car insurance customer attitude\r\nand to analyze the influencing customer attitude on buying behavior of First National\r\nInsurance (FNI) car insurance. This study is thoroughly done based on responses of 120\r\nrespondents from FNI car insurance customers with structure questionnaire. The result\r\nshows that both social factors and marketing factors influence on customer attitude. The\r\nresult proves that marketing factors affect on cognitive and affective attitude and social\r\nfactors affect on affective and conative attitude. In addition, it is found that all three\r\nattitudes positively affect buying behavior of car insurance at FNI. Among three attitudes,\r\nconative has the greatest contribution to increase the buying behavior of customers.\r\nTherefore, it is suggested that FNI should more focus on people, price, promotion and place\r\namong marketing factors and nurturing good reputation of business to attain the positive\r\nword of mouth behavior of customer in order to influence customer attitude and encourage\r\nbuying behavior of customers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Win Nwe Khine (EMBA - 18).pdf", "filesize": [{"value": "1462 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 1462000.0, "url": {"url": "https://meral.edu.mm/record/2796/files/Win Nwe Khine (EMBA - 18).pdf"}, "version_id": "b5763e4b-0c9e-4e49-825d-e183a266c448"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Win Nwe Khine (EMBA - 18)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/954"}, "item_title": "FACTORS INFLUENCING CUSTOMER ATTITUDE TOWARDS CAR INSURANCE BUYING BEHAVIOUR ON FIRST NATIONAL INSURANCE (FNI)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002796", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2796", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING CUSTOMER ATTITUDE TOWARDS CAR INSURANCE BUYING BEHAVIOUR ON FIRST NATIONAL INSURANCE (FNI)"], "weko_shared_id": -1}