{"_buckets": {"deposit": "4dadde68-0aa9-4e28-8b2f-40009a423eec"}, "_deposit": {"id": "2793", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2793"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2793", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2793", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECT OF INTERNAL COMMUNICATION ON EXTRA-ROLE CUSTOMER SERVICE BEHAVIOR AT OSOTSPA LOI HEIN CO., LTD (Su Wai Mon, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to explore the effect of internal communication on extra-role customer service behavior at Osotspa Loi Hein Co., Ltd. This study is conducted based on 125 respondents from Osotspa Loi Hein Co., Ltd (Yangon Branch). The findings of this study show that downward communication, horizontal communication and reliability of information have positive effect on affective commitment. Quality of information and reliability of information have positive effect on continuance commitment. Quality of information has positive effect on normative commitment. Furthermore, affective commitment and normative commitment are the most influencing factors on emotional support. Information sharing is mostly influenced by continuance commitment and normative commitment. Moreover, voluntary social interaction and practical assistance are mostly influenced by continuance commitment. Based on the findings, the management level should support downward communication, horizontal communication and reliability of information to enhance sales people’s affective commitment to encourage emotional support. In order to support information sharing, the management level should focus on quality of information and reliability of information to enhance continuance and normative commitment. Moreover, the management level should focus on quality of information and reliability of information to increase sales people’s continuance commitment to improve voluntary social interaction and practical assistance."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Su Wai Mon (MBA - 44).pdf", "filesize": [{"value": "1116 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1116000.0, "url": {"url": "https://meral.edu.mm/record/2793/files/Su Wai Mon (MBA - 44).pdf"}, "version_id": "e1106224-3848-4b4c-bd39-af2546cfed0b"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Su Hlaing Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Su Wai Mon"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "THE EFFECT OF INTERNAL COMMUNICATION ON EXTRA-ROLE CUSTOMER SERVICE BEHAVIOR AT OSOTSPA LOI HEIN CO., LTD (Su Wai Mon, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002793", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2793", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECT OF INTERNAL COMMUNICATION ON EXTRA-ROLE CUSTOMER SERVICE BEHAVIOR AT OSOTSPA LOI HEIN CO., LTD (Su Wai Mon, 2019)"], "weko_shared_id": -1}