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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

FACTORS INFLUENCING STUDENT LOYALTY AT WISE WISH MARINE ENGINEERING TRAINING CENTRE

http://hdl.handle.net/20.500.12678/0000002789
http://hdl.handle.net/20.500.12678/0000002789
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Moe Moe Kyaw (EMBA - 20).pdf (351 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title FACTORS INFLUENCING STUDENT LOYALTY AT WISE WISH MARINE ENGINEERING TRAINING CENTRE
Language en
Publication date 2019-12
Authors
Moe Kyaw (EMBA - 20)
Description
This study aims to explore the factors influencing student satisfaction at Wise Wish Marine Engineering Training Centre and analyze the relationship between student satisfaction and student loyalty on Wise Wish Marine Engineering Training Centre. Primary data were collected from all of the existing students at the Wise Wish Marine Engineering Training Centre at the time of study. The results of this study indicate that instructor, training delivery, available of support service and library access are crucial factors for student satisfaction. There is a highly significant relationship between student satisfaction and student loyalty. Regarding the instructor, good communication and teaching skill, sufficient knowledge in the subjects, punctuality, accessibility and availability have impact on student satisfaction. Assessment method, quality of training material and serviced provided within the time promised are found crucial role to get high satisfaction level of the students. Safety, welfare service and competent staffs providing by training centre is highest satisfaction level of the student. The study found that there is highly significant relationship between student satisfaction and student loyalty. Counseling service, orientation programme and effective career guidance should promote to achieve higher student satisfaction level. Regarding library, the training centre should upgrade online library system and appoint competent librarian.
Identifier https://ecor.yueco.edu.mm/handle/123456789/888
Journal articles
Yangon University of Economics
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