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EMPLOYER BRAND ON EMPLOYEE ENGAGEMENT AT GRAND GUARDIAN INSURANCE PUBLIC COMPANY LIMITED (Ye Naing Linn, 2019)

http://hdl.handle.net/20.500.12678/0000002787
2c798a63-30be-4cbd-afb0-1d54f3ce9674
b39b8943-3af3-4843-b0f6-6ddca55e0dc7
None
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Ye Ye Naing Linn (MBA - 34).pdf (380 Kb)
Publication type
Thesis
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Title
Title EMPLOYER BRAND ON EMPLOYEE ENGAGEMENT AT GRAND GUARDIAN INSURANCE PUBLIC COMPANY LIMITED (Ye Naing Linn, 2019)
Language en
Publication date 2019-12-01
Authors
Ye Naing Linn
Description
The objectives of this study are to analyse the effect of employer brand on employee engagement and to examine employee engagement on their intention to stay in Grand Guardian Insurance Public Co.,Ltd. The analysis method is used in this study. Primary data are collected from a random sample of 146 employees from Head Office of GGI Insurance Public Co,.Ltd by distributing structured questionnaire to them. According to finding of this study, employer brand of interest value and economic value have effect on the job engagement. Employer brand of social value, interest value, application value and economic value have also effect on the organization engagement. Both job engagement and organization engagement have effect on employee intention to stay at GGI Insurance. Thus, the company should enhance values of employer brand to promote employee engagement which influence on their intention to study.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yagon University of Economics
Dr. Yin Min Htwe
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