{"_buckets": {"deposit": "48e23a13-48df-40c2-bdb3-b6e5fe3eef2f"}, "_deposit": {"id": "2781", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2781"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2781", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2781", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING CUSTOMER SATISFACTION AND BRAND LOYALTY AT LS ELECTRICAL PRODUCTS (Thet San, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objective of the study is to analyze the factors influencing customer\r\nsatisfaction and brand loyalty on LS electrical products of Alpha Power Engineering\r\nCo., Ltd. The data are collected from 116 respondents who are selected among 120\r\nbusiness customers with structured questionnaire designed with five-point Likert scale.\r\nAccording to the findings, product quality, perceived value and technical assistance\r\nafter sales service are significantly influence on customer satisfaction. Among them,\r\nproduct quality is recognized as the most influencing factor for customer satisfaction.\r\nThe findings prove that brand loyalty is influenced by customer satisfaction. It can be\r\nconcluded that by improving product quality, perceived value, delivery, customer\r\ncommunication and after sales service, the satisfaction of customers can be enhanced\r\nand thereby, lead to loyal customers of the company."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thet San (EMBA - 51).pdf", "filesize": [{"value": "1082 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1082000.0, "url": {"url": "https://meral.edu.mm/record/2781/files/Thet San (EMBA - 51).pdf"}, "version_id": "a930698a-75d7-43b7-8cee-408b674c7b95"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yin Min Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thet San"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "FACTORS INFLUENCING CUSTOMER SATISFACTION AND BRAND LOYALTY AT LS ELECTRICAL PRODUCTS (Thet San, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002781", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2781", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING CUSTOMER SATISFACTION AND BRAND LOYALTY AT LS ELECTRICAL PRODUCTS (Thet San, 2019)"], "weko_shared_id": -1}