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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

A STUDY OF CUSTOMER SATISFACTION ON DR. CAKE ONLINE CAKERY

http://hdl.handle.net/20.500.12678/0000002780
http://hdl.handle.net/20.500.12678/0000002780
9e010efd-4394-4507-ba70-cb494b8d2dd0
0a618c0a-fa35-4b91-a038-6981dd46a4b6
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Wai Wai Mon Thant (MBA - 75).pdf (1227 Kb)
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Publication
Title
Title A STUDY OF CUSTOMER SATISFACTION ON DR. CAKE ONLINE CAKERY
Language en
Publication date 2019-12
Authors
Wai Mon Thant (MBA - 75)
Description
The aims of this paper is to investigate factors influencing the customer satisfaction on Dr. Cake Online Cakery and to analyze the relationship between customer satisfaction and customer loyalty on Dr. Cake Online Cakery. To perform the analysis, a survey is conducted with 147 customers who have at least one time buying experience of cake from Dr. Cake Online Cakery. Primary data is collected by delivering structured questionnaires to respondents via online. The findings of this research indicate that service quality, product quality and system quality are significantly influencing on customer satisfaction. Customer satisfaction is significantly influencing on customer loyalty. The firm should communicate well to potential customers and frequent customers, timely explanation for any order delay or issues to become better on customer satisfaction and customer loyalty.
Identifier https://ecor.yueco.edu.mm/handle/123456789/951
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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