{"_buckets": {"deposit": "ce0848da-fb9d-4e1f-86c4-8645ab8e0cde"}, "_deposit": {"id": "2774", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2774"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2774", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2774", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "BRAND EQUITY OF HUGO BOSS WATCHES IN YANGON (Win Ko Ko, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to examine the factors influencing brand equity and to analyze the effect of brand equity on brand resonance of Hugo Boss watch. All of three factors influence on two dimensions of brand equity: brand awareness and brand loyalty whereas marketing mix and personality influence on other two dimensions: brand association and perceived quality. The study also found that brand equity have positive effect on brand resonance of Hugo Boss Watch. Therefore, manager should utilize marketing tools, monitor customers‟ needs, wants and references and implement more corporate social responsibility in the society to maintain and promote brand equity of Hugo Boss."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Win Ko Ko (OMBA - 160903).pdf", "filesize": [{"value": "760 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 760000.0, "url": {"url": "https://meral.edu.mm/record/2774/files/Win Ko Ko (OMBA - 160903).pdf"}, "version_id": "82155b74-8c8e-45f2-b4c3-dc9c7085a2aa"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Ohnmar Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Win Ko Ko"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "BRAND EQUITY OF HUGO BOSS WATCHES IN YANGON (Win Ko Ko, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002774", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2774", "relation": {}, "relation_version_is_last": true, "title": ["BRAND EQUITY OF HUGO BOSS WATCHES IN YANGON (Win Ko Ko, 2019)"], "weko_shared_id": -1}