MERAL Myanmar Education Research and Learning Portal
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FACTORS INFLUENCING CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN YANGON (Sithu Kyaw, 2019)
http://hdl.handle.net/20.500.12678/0000002773
http://hdl.handle.net/20.500.12678/0000002773f02bd3b3-e587-40e6-8aa7-533bed7b8cbb
5464ba3c-03d7-4317-a818-47c84b76352e
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Sithu Kyaw (OMBA - 161009).pdf (520 Kb)
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Title | ||||||
Title | FACTORS INFLUENCING CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN YANGON (Sithu Kyaw, 2019) | |||||
Language | en | |||||
Publication date | 2019-11-01 | |||||
Authors | ||||||
Sithu Kyaw (OMBA - 161009) | ||||||
Description | ||||||
The purposes of this study are to explore the influencing factors on consumers’ attitude towards online shopping and repurchase intention in Yangon. The result of the study indicates that there is no difference in consumers’ attitude towards online shopping based on demographic factors such as sex, age group, education attainment and monthly income. However, the factors such as convenience, time saving, selections freedom and trust influence the consumers’ attitude towards online shopping. Furthermore, there is a positive effect of consumers’ attitude towards online shopping on repurchase intention. The influencing factors cause positive attitude towards online shopping and thus, the attitude towards online shopping positively results in repurchase intention. This study strongly recommends online marketers to enhance trust with the online shoppers in order to increase their repurchase intention. |
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Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon Univesity of Economics | ||||||
Dr. Hla Hla Mon |