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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

FACTORS INFLUENCING CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN YANGON

http://hdl.handle.net/20.500.12678/0000002773
http://hdl.handle.net/20.500.12678/0000002773
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934a010b-b635-41bd-9699-937b76874d28
None
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Sithu Sithu Kyaw (OMBA - 161009).pdf (520 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title FACTORS INFLUENCING CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN YANGON
Language en
Publication date 2019-12
Authors
Sithu Kyaw (OMBA - 161009)
Description
The purposes of this study are to explore the influencing factors on consumers’
attitude towards online shopping and repurchase intention in Yangon. The result of the
study indicates that there is no difference in consumers’ attitude towards online shopping
based on demographic factors such as sex, age group, education attainment and monthly
income. However, the factors such as convenience, time saving, selections freedom and
trust influence the consumers’ attitude towards online shopping. Furthermore, there is a
positive effect of consumers’ attitude towards online shopping on repurchase intention.
The influencing factors cause positive attitude towards online shopping and thus, the
attitude towards online shopping positively results in repurchase intention. This study
strongly recommends online marketers to enhance trust with the online shoppers in order
to increase their repurchase intention.
Identifier https://ecor.yueco.edu.mm/handle/123456789/921
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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