{"_buckets": {"deposit": "934a010b-b635-41bd-9699-937b76874d28"}, "_deposit": {"id": "2773", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2773"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2773", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2773", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this study are to explore the influencing factors on consumers’\r\nattitude towards online shopping and repurchase intention in Yangon. The result of the\r\nstudy indicates that there is no difference in consumers’ attitude towards online shopping\r\nbased on demographic factors such as sex, age group, education attainment and monthly\r\nincome. However, the factors such as convenience, time saving, selections freedom and\r\ntrust influence the consumers’ attitude towards online shopping. Furthermore, there is a\r\npositive effect of consumers’ attitude towards online shopping on repurchase intention.\r\nThe influencing factors cause positive attitude towards online shopping and thus, the\r\nattitude towards online shopping positively results in repurchase intention. This study\r\nstrongly recommends online marketers to enhance trust with the online shoppers in order\r\nto increase their repurchase intention."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Sithu Kyaw (OMBA - 161009).pdf", "filesize": [{"value": "520 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 520000.0, "url": {"url": "https://meral.edu.mm/record/2773/files/Sithu Kyaw (OMBA - 161009).pdf"}, "version_id": "2d7b5f7d-adeb-4596-b8a8-9b48a929afba"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Sithu Kyaw (OMBA - 161009)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/921"}, "item_title": "FACTORS INFLUENCING CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002773", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2773", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN YANGON"], "weko_shared_id": -1}