{"_buckets": {"deposit": "df354a0d-65ac-4314-bc09-7be37e2c2b91"}, "_deposit": {"id": "2770", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2770"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2770", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2770", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING CUSTOMER SATISFACTION OF BEAUTY DIARY RETAIL CHAIN IN YANGON (Mi Kon Htaw, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the factors influencing customer satisfaction of Beauty\r\nDiary Retail Chain in Yangon and to analyze the effect of customer satisfaction on\r\ncustomer loyalty of Beauty Diary Retail Chain in Yangon. The structured questionnaire for\r\nthis survey is used to collect data from the customers who have previous shopping\r\nexperience with Beauty Diary Retail Chain. By analyzing the relationship between\r\ninfluencing factors and customer satisfaction, it is found that only reliability, physical\r\naspects, and policy of Beauty Diary have significant effect on customer satisfaction. The\r\nstudy found that customer satisfaction affects customer loyalty of Beauty Diary Retail\r\nChain in Yangon. Based on the result of the study, it is recommended for the management\r\nof Beauty Diary Retail Chain to succeed in such a competitive business environment that\r\nthey need to keep emphasizing on reliability, physical aspects and policy of the store since\r\nthese factors can lead to customer satisfaction and customer loyalty as well as to put more\r\neffort on other factors which are their store’s weaknesses."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Mi Kon Htaw (MBA -14).pdf", "filesize": [{"value": "1070 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1070000.0, "url": {"url": "https://meral.edu.mm/record/2770/files/Mi Kon Htaw (MBA -14).pdf"}, "version_id": "c3fbfcd7-9405-4191-81e6-193953c6e4b7"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Sandar Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Mi Kon Htaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "FACTORS INFLUENCING CUSTOMER SATISFACTION OF BEAUTY DIARY RETAIL CHAIN IN YANGON (Mi Kon Htaw, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002770", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2770", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING CUSTOMER SATISFACTION OF BEAUTY DIARY RETAIL CHAIN IN YANGON (Mi Kon Htaw, 2019)"], "weko_shared_id": -1}