{"_buckets": {"deposit": "e9c12ded-c26c-4416-afe7-3e1c2bf37e56"}, "_deposit": {"id": "2769", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2769"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2769", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2769", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "INFLUENCING FACTORS ON CLIENT SATISFACTION AT FOREVER GROUP CO., LTD.", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to examine the effect of service quality and creativity on client satisfaction and to analyze the effect of client satisfaction on their loyalty at Forever Group Co., Ltd. One hundred and twenty clients of Forever Group Co., Ltd. are selected from one hundred and seventy clients as sample by simple random sampling method. A multiple regression analysis is applied to find out the influencing factors on client satisfaction and their loyalty. From analysis, it is found that both service quality and creativity influence on the client satisfaction at Forever Group Co., Ltd. Specifically, the results revealed that service quality factors of responsiveness, empathy and reliability, as well as creativity factors of originality, flexibility and elaboration significantly effect on client satisfaction. The client loyalty is also affected by the client satisfaction of Forever Group. Thus, it is recommended that the company should improve its service regarding work process and technical skill of employees and should develop more creative ideas to increase client satisfaction and long term client loyalty."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thet Su Khin (EMBA - 17).pdf", "filesize": [{"value": "845 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 845000.0, "url": {"url": "https://meral.edu.mm/record/2769/files/Thet Su Khin (EMBA - 17).pdf"}, "version_id": "ad0dd979-4b30-410e-99e1-593419844d1e"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thet Su Khin (EMBA - 17)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/936"}, "item_title": "INFLUENCING FACTORS ON CLIENT SATISFACTION AT FOREVER GROUP CO., LTD.", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002769", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2769", "relation": {}, "relation_version_is_last": true, "title": ["INFLUENCING FACTORS ON CLIENT SATISFACTION AT FOREVER GROUP CO., LTD."], "weko_shared_id": -1}