{"_buckets": {"deposit": "93f57f99-51c6-4f3f-8185-9f39fdc2f756"}, "_deposit": {"id": "2767", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2767"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2767", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2767", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CONSUMER BRAND TRUST AND LOYALTY ON RIDE HAILING APPLICATION IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the factor influencing brand trust on Taxi Ride Hailing\r\nApplication and to analyze the effect of brand trust on brand loyalty of Ride Hailing\r\nApplication in Yangon. The data are collected from 135 respondents with structured\r\nquestionnaires from the taxi riders who use three main brands of ride hailing applications\r\nin Yangon. The study found that all the factors: marketing factors, attitude of mobile\r\napplication and consumer factors have significant effect on brand trust. In additionally all\r\nthe factors from brand trust have positive effect on brand loyalty. The result of the study\r\ngive insights to the behavior of the taxi riders, simplicity, user-friendly, influential people\r\nand special offer of the product are essential to build up the consumer trust and loyalty upon\r\nmobile application."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myo Min Oo (EMBA - 39).pdf", "filesize": [{"value": "575 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 575000.0, "url": {"url": "https://meral.edu.mm/record/2767/files/Myo Min Oo (EMBA - 39).pdf"}, "version_id": "c380cc3f-005e-401c-b953-c7e40784d3bf"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myo Min Oo (EMBA - 39)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/896"}, "item_title": "CONSUMER BRAND TRUST AND LOYALTY ON RIDE HAILING APPLICATION IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002767", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2767", "relation": {}, "relation_version_is_last": true, "title": ["CONSUMER BRAND TRUST AND LOYALTY ON RIDE HAILING APPLICATION IN YANGON"], "weko_shared_id": -1}