-
RootNode
-
Co-operative College, Mandalay
-
Cooperative College, Phaunggyi
-
Co-operative University, Sagaing
-
Co-operative University, Thanlyin
-
Dagon University
-
Kyaukse University
-
Laquarware Technological college
-
Mandalay Technological University
-
Mandalay University of Distance Education
-
Mandalay University of Foreign Languages
-
Maubin University
-
Mawlamyine University
-
Meiktila University
-
Mohnyin University
-
Myanmar Institute of Information Technology
-
Myanmar Maritime University
-
National Management Degree College
-
Naypyitaw State Academy
-
Pathein University
-
Sagaing University
-
Sagaing University of Education
-
Taunggyi University
-
Technological University, Hmawbi
-
Technological University (Kyaukse)
-
Technological University Mandalay
-
University of Computer Studies, Mandalay
-
University of Computer Studies Maubin
-
University of Computer Studies, Meikhtila
-
University of Computer Studies Pathein
-
University of Computer Studies, Taungoo
-
University of Computer Studies, Yangon
-
University of Dental Medicine Mandalay
-
University of Dental Medicine, Yangon
-
University of Information Technology
-
University of Mandalay
-
University of Medicine 1
-
University of Medicine 2
-
University of Medicine Mandalay
-
University of Myitkyina
-
University of Public Health, Yangon
-
University of Veterinary Science
-
University of Yangon
-
West Yangon University
-
Yadanabon University
-
Yangon Technological University
-
Yangon University of Distance Education
-
Yangon University of Economics
-
Yangon University of Education
-
Yangon University of Foreign Languages
-
Yezin Agricultural University
-
New Index
-
Item
{"_buckets": {"deposit": "8f763c95-5e51-40de-8560-4ee53bb95203"}, "_deposit": {"id": "2767", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2767"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2767", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2767", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CONSUMER BRAND TRUST AND LOYALTY ON RIDE HAILING APPLICATION IN YANGON (Myo Min Oo, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the factor influencing brand trust on Taxi Ride Hailing\r\nApplication and to analyze the effect of brand trust on brand loyalty of Ride Hailing\r\nApplication in Yangon. The data are collected from 135 respondents with structured\r\nquestionnaires from the taxi riders who use three main brands of ride hailing applications\r\nin Yangon. The study found that all the factors: marketing factors, attitude of mobile\r\napplication and consumer factors have significant effect on brand trust. In additionally all\r\nthe factors from brand trust have positive effect on brand loyalty. The result of the study\r\ngive insights to the behavior of the taxi riders, simplicity, user-friendly, influential people\r\nand special offer of the product are essential to build up the consumer trust and loyalty upon\r\nmobile application."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myo Min Oo (EMBA - 39).pdf", "filesize": [{"value": "575 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 575000.0, "url": {"url": "https://meral.edu.mm/record/2767/files/Myo Min Oo (EMBA - 39).pdf"}, "version_id": "6f2d8c40-9342-47dc-8757-5453a07e5993"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Ohnmar Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myo Min Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CONSUMER BRAND TRUST AND LOYALTY ON RIDE HAILING APPLICATION IN YANGON (Myo Min Oo, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002767", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2767", "relation": {}, "relation_version_is_last": true, "title": ["CONSUMER BRAND TRUST AND LOYALTY ON RIDE HAILING APPLICATION IN YANGON (Myo Min Oo, 2019)"], "weko_shared_id": -1}
CONSUMER BRAND TRUST AND LOYALTY ON RIDE HAILING APPLICATION IN YANGON (Myo Min Oo, 2019)
http://hdl.handle.net/20.500.12678/0000002767
http://hdl.handle.net/20.500.12678/0000002767d32924ab-8581-44b8-bf52-2f7617c17928
8f763c95-5e51-40de-8560-4ee53bb95203
Name / File | License | Actions |
---|---|---|
![]() |
Publication type | ||||||
---|---|---|---|---|---|---|
Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | CONSUMER BRAND TRUST AND LOYALTY ON RIDE HAILING APPLICATION IN YANGON (Myo Min Oo, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Myo Min Oo | ||||||
Description | ||||||
This study aims to examine the factor influencing brand trust on Taxi Ride Hailing Application and to analyze the effect of brand trust on brand loyalty of Ride Hailing Application in Yangon. The data are collected from 135 respondents with structured questionnaires from the taxi riders who use three main brands of ride hailing applications in Yangon. The study found that all the factors: marketing factors, attitude of mobile application and consumer factors have significant effect on brand trust. In additionally all the factors from brand trust have positive effect on brand loyalty. The result of the study give insights to the behavior of the taxi riders, simplicity, user-friendly, influential people and special offer of the product are essential to build up the consumer trust and loyalty upon mobile application. |
||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Ohnmar Myint |