{"_buckets": {"deposit": "b49f63bc-3016-42c7-ade7-2b7a202a0fa9"}, "_deposit": {"id": "2766", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2766"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2766", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2766", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "BRAND TRUST AND LOYALTY OF NISSAN CONTAINER TRUCK OWNERS IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this study are to explore the factors affecting brand trust of truck\r\nowners and the relationship between brand trust and brand loyalty on Nissan trucks in Yangon.\r\nThe data are obtained from (222) respondents out of (501) members of Myanmar Container\r\nTrucking Association (MCTA) by collecting with structured questionnaire. The findings\r\nshow that three variables; brand satisfaction, trust in company, and perceived quality\r\nare positively related to brand trust. It is also found that there is a significant relationship\r\nbetween brand trust and brand loyalty of Nissan container truck owners in Yangon. The\r\nmain reason is that truck owners at MCTA recognize Nissan brand trucks to be the most\r\nreliable trucks among other vehicles for trucking business. The study recommends Nissan\r\ntrucks to provide the consistent product quality delivered as usual in order to retain the\r\nloyal customers."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ral Bawi Lian Bikk (EMBA - 2).pdf", "filesize": [{"value": "501 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 501000.0, "url": {"url": "https://meral.edu.mm/record/2766/files/Ral Bawi Lian Bikk (EMBA - 2).pdf"}, "version_id": "bb8b7c42-83db-481d-84e4-d560e9e1d5d4"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ral Bawi Lian Bikk (EMBA - 2)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/914"}, "item_title": "BRAND TRUST AND LOYALTY OF NISSAN CONTAINER TRUCK OWNERS IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002766", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2766", "relation": {}, "relation_version_is_last": true, "title": ["BRAND TRUST AND LOYALTY OF NISSAN CONTAINER TRUCK OWNERS IN YANGON"], "weko_shared_id": -1}