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Item

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BRAND TRUST AND LOYALTY OF NISSAN CONTAINER TRUCK OWNERS IN YANGON (Ral Bawi Lian Bikk, 2019)

http://hdl.handle.net/20.500.12678/0000002766
1d241f14-e566-450f-8303-43c185fd1192
336fa0cc-b294-4faf-880d-a83b5fe47b15
None
Name / File License Actions
Ral Ral Bawi Lian Bikk (EMBA - 2).pdf (501 Kb)
Publication type
Thesis
Upload type
Other
Title
Title BRAND TRUST AND LOYALTY OF NISSAN CONTAINER TRUCK OWNERS IN YANGON (Ral Bawi Lian Bikk, 2019)
Language en
Publication date 2019-12-01
Authors
Ral Bawi Lian Bikk
Description
The purposes of this study are to explore the factors affecting brand trust of truck
owners and the relationship between brand trust and brand loyalty on Nissan trucks in Yangon.
The data are obtained from (222) respondents out of (501) members of Myanmar Container
Trucking Association (MCTA) by collecting with structured questionnaire. The findings
show that three variables; brand satisfaction, trust in company, and perceived quality
are positively related to brand trust. It is also found that there is a significant relationship
between brand trust and brand loyalty of Nissan container truck owners in Yangon. The
main reason is that truck owners at MCTA recognize Nissan brand trucks to be the most
reliable trucks among other vehicles for trucking business. The study recommends Nissan
trucks to provide the consistent product quality delivered as usual in order to retain the
loyal customers.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon Univesity of Economics
Daw Nwe Nwe Khaing
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0
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