{"_buckets": {"deposit": "6db7717a-821e-4e2b-ae46-470f4397046e"}, "_deposit": {"id": "2761", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2761"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2761", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "2761", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING TRADEMARK REGISTRATION AND FIRM PERFORMANCE", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to examine the effect of legal factors and competitive factors on trademark registration, and to analyze the effect of trademark registration on performance of the firm which have registered trademark in Yangon. The data are collected from 120 respondents which are selected from 138 firms registered through Htin Lin Oo Myanmar Trademark and Patent Law Firm in Yangon. The study found that there is legal factors and competitive factors have significant effect on trademark registration. Moreover, trademark registration has significant effect on firm performance. Therefore, trademark firms should made trademark registration for increasing customer reliability and credibility which lead to improve sales volume, satisfaction and loyalty of the customers."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Zin Mar Myint Aung (OMBA - 161108).pdf", "filesize": [{"value": "497 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 497000.0, "url": {"url": "https://meral.edu.mm/record/2761/files/Zin Mar Myint Aung (OMBA - 161108).pdf"}, "version_id": "cd29bba0-6aca-42fe-9dc5-8e9b8f3b9ff9"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Zin Mar Myint Aung (OMBA - 161108)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/980"}, "item_title": "FACTORS INFLUENCING TRADEMARK REGISTRATION AND FIRM PERFORMANCE", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002761", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2761", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING TRADEMARK REGISTRATION AND FIRM PERFORMANCE"], "weko_shared_id": -1}