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FACTORS INFLUENCING TRADEMARK REGISTRATION AND FIRM PERFORMANCE (Zin Mar Myint Aung, 2019)
http://hdl.handle.net/20.500.12678/0000002761
http://hdl.handle.net/20.500.12678/00000027612d52baf0-7fa8-4cd2-962c-07e75574ad5d
9cbded96-db3c-4d0b-bbc3-e3cace4b6970
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Title | ||||||
Title | FACTORS INFLUENCING TRADEMARK REGISTRATION AND FIRM PERFORMANCE (Zin Mar Myint Aung, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Zin Mar Myint Aung | ||||||
Description | ||||||
This study intends to examine the effect of legal factors and competitive factors on trademark registration, and to analyze the effect of trademark registration on performance of the firm which have registered trademark in Yangon. The data are collected from 120 respondents which are selected from 138 firms registered through Htin Lin Oo Myanmar Trademark and Patent Law Firm in Yangon. The study found that there is legal factors and competitive factors have significant effect on trademark registration. Moreover, trademark registration has significant effect on firm performance. Therefore, trademark firms should made trademark registration for increasing customer reliability and credibility which lead to improve sales volume, satisfaction and loyalty of the customers. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Hla Hla Mon |