{"_buckets": {"deposit": "763aa2de-37e4-405a-817f-0365aad2c791"}, "_deposit": {"id": "2758", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2758"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2758", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2758", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "BRAND TRUST, BRAND AFFECTION AND BRAND LOYALTY ON VIEWSONIC BRAND PRODUCTS (Myo Myint Tun, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to explore influencing factors of marketing practices on brand\r\nloyalty through brand trust and brand affection on ViewSonic brand products. The data is\r\ncollected from one hundred and eight respondents who are selected by using two-stage\r\nrandom sampling method. This study found that product quality, customer service, and\r\nconvenience have a positive effect on brand trust while customer service, communication,\r\nand convenience have a positive effect on brand affection. Moreover, brand trust and brand\r\naffection have strongly affected on the brand loyalty of ViewSonic brand products.\r\nTherefore, it can be suggested that if the dimensions of brand trust and brand affection are\r\nhigh, brand loyalty is high. ViewSonic should focus on continuous innovations together\r\nwith the strong value proposition, integration with business partners (co-branding),\r\nperforming marketing activities to improve brand trust and brand affection in order to\r\npromote the customer loyalty on ViewSonic brand products."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myo Myint Tun (EMBA - 66).pdf", "filesize": [{"value": "702 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 702000.0, "url": {"url": "https://meral.edu.mm/record/2758/files/Myo Myint Tun (EMBA - 66).pdf"}, "version_id": "b7ee715a-cc8e-4f0b-b796-f0ffb4736a89"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Su Hlaing Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myo Myint Tun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "BRAND TRUST, BRAND AFFECTION AND BRAND LOYALTY ON VIEWSONIC BRAND PRODUCTS (Myo Myint Tun, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002758", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2758", "relation": {}, "relation_version_is_last": true, "title": ["BRAND TRUST, BRAND AFFECTION AND BRAND LOYALTY ON VIEWSONIC BRAND PRODUCTS (Myo Myint Tun, 2019)"], "weko_shared_id": -1}