{"_buckets": {"deposit": "c1107a20-6a28-4c80-a079-73a4aee58bc3"}, "_deposit": {"id": "2736", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2736"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2736", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "2736", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "EFFECT OF CONSUMER ATTITUDE ON REPURCHASE INTENTION OF GARNIER SKIN-CARE PRODUCTS (Naw May Thu Nyein, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to explore the influencing factors on consumer attitude towards Garnier skin-care products and to analyze the effect of consumer attitude on their repurchase intention. In this study, the data are collected from the sample 384 respondents in Yangon by using the structured questionnaire with five point Liket Scale, but 293 respondents complete the questionnaire. The finding of the study is that consumer knowledge, social influences and brand image have influence on the cognitive attitude towards Garnier skin-care products. Consumer knowledge, perceived price and brand image have influence on the affective attitude towards Garnier skin-care products. Consumer knowledge, perceived price, perceived quality, social influences and brand image have influence on the conative attitude towards Garnier skin-care products. The research shows that the consumers’ affective and conative components of the attitude have significant effect on repurchase intention of Garnier skin-care products. Therefore, consumer repurchase intention can be built up through consumer knowledge, perceived price, perceived quality, social influences and brand image."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Naw May Thu Nyein (MBA - 53).pdf", "filesize": [{"value": "873 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 873000.0, "url": {"url": "https://meral.edu.mm/record/2736/files/Naw May Thu Nyein (MBA - 53).pdf"}, "version_id": "4f98fd7f-79a4-45d1-afb0-2cf8e9a7d04b"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Cherry Win"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Naw May Thu Nyein"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "EFFECT OF CONSUMER ATTITUDE ON REPURCHASE INTENTION OF GARNIER SKIN-CARE PRODUCTS (Naw May Thu Nyein, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002736", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2736", "relation": {}, "relation_version_is_last": true, "title": ["EFFECT OF CONSUMER ATTITUDE ON REPURCHASE INTENTION OF GARNIER SKIN-CARE PRODUCTS (Naw May Thu Nyein, 2019)"], "weko_shared_id": -1}