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Item

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  1. University of Yangon
  2. Department of Geography

Geographical analysis on the development of chain tea shops in Mandalay City

http://hdl.handle.net/20.500.12678/0000002579
http://hdl.handle.net/20.500.12678/0000002579
a364464a-0fec-4251-b9df-ca355df3621f
4051b418-d749-45ab-820b-007929981805
None
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Geographical Geographical analysis on the development of chain tea shops in Mandalay City.pdf (4190 Kb)
Publication type
Journal article
Upload type
Publication
Title
Title Geographical analysis on the development of chain tea shops in Mandalay City
Language en
Publication date 2010
Authors
Aung Kyaw
Soe Sandar San
Khin Mya Win
Description
Since practicing of market oriented economy after 1988, private entrepreneurs have been participating in some formerly state controlled economic activities of Myanmar. Existing small scale economic activities have been also transforming into !be form that is more competitive in market economy. Among them, some kinds of spatial and functional transformation patterns of tea shop are witnessing in Mandalay City. Thus, this paper studies chain lea shops with followings research questions. (1) How do chain tea shops emerge in spatial context of Mandalay City? (2) How do locational and business strategies of chain tea shop differ in urban
spatial context? (3) What are the major forces that cause the development of chain tea shops in Mandalay City? To answer above questions, chain tea shops were verified based on Mandalay City Directory 2009 and field surveys. Then, both spatial (location) and attribute (function) data of chain tea shops were collected by field surveys and structured interviews conducted to owners of chain tea shops in 2009. Then, their spatial transformation pattern was analysed by using ArcMap 9.2 software. The results revealed that chain tea shops _ emerged in Mandalay City (1) as a practice of spatial expansion based on !be market strategy of parent tea shop, (2) as a systematic development of family business system, and (3) vertical integration of tea shop related businesses under market oriented economy.
Keywords
ground water
Identifier https://uyr.uy.edu.mm/handle/123456789/622
Journal articles
6
Journal of the Myanmar Academy Arts & Science
viii
Conference papaers
Books/reports/chapters
Thesis/dissertations
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