{"_buckets": {"deposit": "a142823d-7b64-48e8-9e05-725b312c912f"}, "_deposit": {"id": "1709", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1709"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1709", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1709", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "ROYAL CUSTOMERS PERCEPTION ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF AYEYARWADDY BANK", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This thesis aims to study of royal customers perception on customer relationship management practices of AYA bank. According to these aims, this study focuses on Royal customers of AYA Royal Banking service. It is Descriptive statistics method is used in this study. Primary data were collected from responsible persons of AYA bank and 60 out of 128 royal customers of AYA royal banking and selected based on using convenience sampling method and interviewed with structured questionnaire. The sample size represent the 47% of royal customers of AYA bank. Secondary data are also collected from the profile of AYA bank, text book, and internet website.\r \r In regarding of the findings, AYA bank uses the 5 dimension of CRM Practices, which are efficiency, courtesy, professionalism, reliability, convenience. Most of the royal customers are satisfied the current CRM practices on AYA bank and they give the more than average rating on each dimension due to the well trained staffs appointed by AYA Bank to provide the each and every corporate royal customer. Courtesy is the most satisfied by the royal customer and Efficiency is the last satisfied dimension. AYA bank is the only one local bank which support the royal banking services to provide their customer beyond the banking service. The study found that most of customer perceived that AYA bank’s current activities reflect an average focus on the client needs even though AYA is the most innovated bank in the Myanmar. In conclusion that AYA Bank maintain the continuous development program on their CRM practice to attract the new customers, and retain the old one and to build a loyal relationship with banks in the new and highly competitive banking sector reform."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Poe Ei Phyu MBF 2016.pdf", "filesize": [{"value": "465 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 465000.0, "url": {"url": "https://meral.edu.mm/record/1709/files/Poe Ei Phyu MBF 2016.pdf"}, "version_id": "42b9e1f4-3d61-411b-b2d3-fb251fbde897"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "POE EI PHYU"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2016-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/225"}, "item_title": "ROYAL CUSTOMERS PERCEPTION ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF AYEYARWADDY BANK", "item_type_id": "21", "owner": "1", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001709", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1709", "relation": {}, "relation_version_is_last": true, "title": ["ROYAL CUSTOMERS PERCEPTION ON CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF AYEYARWADDY BANK"], "weko_shared_id": -1}