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INVESTMENT BEHAVIOR OF WOMEN BUSINESS OWNERS IN MYANMAR ( Nay Zin Win, 2019)

http://hdl.handle.net/20.500.12678/0000001701
b5a82cd6-58fe-4dbc-9118-b6bb5a3909e8
4ecb13ac-9d43-4de6-9eda-65fdea704bab
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Nay Nay Zin Win (MBF - 37).pdf (1316 Kb)
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Thesis
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Publication
Title
Title INVESTMENT BEHAVIOR OF WOMEN BUSINESS OWNERS IN MYANMAR ( Nay Zin Win, 2019)
Language en
Publication date 2019-12-01
Authors
Nay Zin Win (MBF - 37)
Description
The study was aimed to identify the investment behavior of women business owners in Myanmar, to examine factors influencing their investment behavior and to analyze the relationship between the influencing factors and the behavior. Descriptive research method and multilinear regression method were used to analyze the date. The population was about 800 women business owners, members of Myanmar Women Entrepreneur Association (MWEA) and the sample was selected by using random sampling method with the sample size of 120 respondents. The study considered five factors affecting investment behavior of women business owners. The result shows that respondents mostly invest in the traditional assets such as bank deposit, gold and real estate rather than modern financial assets bonds, stocks and insurance. They mostly used the traditional off-line trading method for the investment except the securities trading with on-line. The regression results show that there is a significant effect of financial attitude, tax factors and the working sectors of the women owners on their behaviors. Financial attitude has the highest contribution followed by tax factors and the women' working sectors. As conclusion, the findings could be useful to financial institutions to devise appropriate strategies and to market appropriate financial products or offer new financial products to investors in order to satisfy their needs. Furthermore, the financial attitude and financial literacy/ knowledge are very important in making investment decision of the women, so, the seminars or workshops concerning the financial sector should be held by the financial institutions.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Tin Tin Htwe
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