{"_buckets": {"deposit": "5ac6688f-d049-48c7-9548-b44e4cfa7996"}, "_deposit": {"id": "1696", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1696"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1696", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1696", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER BUYING DECISION ON FIRE INSURANCE POLICY OF GRAND GUARDIAN INSURANCE (GGI)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study intends to identify the insurance practices of Grand Guardian Insurance (GGI ) and\r to analyze influencing factors of customers\u0027 buying decision in fire insurance policies from GGI.\r To achieve those objectives, primary data were collected by interviewing with 59 respondents\r who bought fire insurance policies from Grand Guardian Insurance during the period of 2018\r through 2019, through the use of structured Five-point Likert scale questionnaires. After that,\r data were analyzed to determine the influencing factors of customer buying decision on fire\r insurance of Grand Guardian Insurance (GGI). The focus of the study is on the buyer\u0027s\r characteristics of the black box - buyer\u0027s mind or internal factors - of the consumer behavior\r black box model. Buyer\u0027s characteristics include cultural, social, personal and psychological\r factors. Black box model indicates, a consumer’s buying behavior is influenced by cultural,\r social, personal, and psychological factors. The study found that among those factors, the most\r influencing factor on consumer buying decision of fire insurance is psychological factors. The\r second influencing factor is social factors and then cultural factors and personal factors\r respectively. Although these factors are ranked, all of those factors are the Influencing Factors\r on Consumer Buying Decision of fire insurance. In conclusion, Grand Guardian Insurance\r should continue to maintain its brand image as one of the top insurance company in Myanmar\r and its reputation to extend the customer base and to retain the existing customers."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Swe Swe Kyaw Zin (MBF - 60).pdf", "filesize": [{"value": "473 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 473000.0, "url": {"url": "https://meral.edu.mm/record/1696/files/Swe Swe Kyaw Zin (MBF - 60).pdf"}, "version_id": "9ffb9ac6-6eea-4944-bfa3-47563a28a11c"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Swe Swe Kyaw Zin (MBF - 60)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/714"}, "item_title": "CUSTOMER BUYING DECISION ON FIRE INSURANCE POLICY OF GRAND GUARDIAN INSURANCE (GGI)", "item_type_id": "21", "owner": "1", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001696", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1696", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER BUYING DECISION ON FIRE INSURANCE POLICY OF GRAND GUARDIAN INSURANCE (GGI)"], "weko_shared_id": -1}