{"_buckets": {"deposit": "efd7de2c-d46f-4677-a737-548e6700d00d"}, "_deposit": {"id": "1688", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1688"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1688", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1688", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "BRAND EQUITY OF ROMANSON IN MYANMAR (Eaint Moe Su, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the influenced factors of brand equality and to analyze the\r effect of brand equality on brand resonant of Romanson in Myanmar. The structured question\r for this survey is used to collect data from the customers who use Romanson in Myanmar.\r According to this study, merchandise quality, perceivable value and communicability are the\r most influenced factors on brand equality. Among the four elements of brand equality, brand\r loyal, brand associate and brand aware have positive significant effect on brand resonant.\r Therefore, the study recommend that Romanson should emphasize on merchandise quality,\r perceivable value and communicability to maintain and enhance brand equality of Romanson."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Eaint Moe Su (MBA - 72).pdf", "filesize": [{"value": "600 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 600000.0, "url": {"url": "https://meral.edu.mm/record/1688/files/Eaint Moe Su (MBA - 72).pdf"}, "version_id": "5b9cfc40-578a-466e-b8f7-867207f985a3"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economcis", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Ohn Mar Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Eaint Moe Su"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "BRAND EQUITY OF ROMANSON IN MYANMAR (Eaint Moe Su, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001688", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1688", "relation": {}, "relation_version_is_last": true, "title": ["BRAND EQUITY OF ROMANSON IN MYANMAR (Eaint Moe Su, 2019)"], "weko_shared_id": -1}