{"_buckets": {"deposit": "90881d7a-35d0-49e5-81bb-e5a99493274d"}, "_deposit": {"id": "1686", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1686"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1686", "sets": ["1707453598500", "user-yueco", "1582963436320"]}, "author_link": [], "communities": ["yueco"], "control_number": "1686", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "INNOVATION AND FIRM PERFORMANCE OF MYANMAR TRADITIONAL MEDICINE MANUFACTURERS (Ei Ei Zin, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objective of this thesis is to explore the effects of the process, product, and marketing innovations on the different aspects of firm performance, including production, financial, market performance. This is the empirical study and randomly selects 109 Myanmar traditional medicine manufacturing firms located in South and North Okkalapa Township. The research design is qualitative and quantitative research method. The collected data are analysis with using SPSS data were analyzed by factor, reliability, descriptive and multiple regression analysis. This study is based on the Economic Context theory. Descriptive type of research, inferential analysis and multiple regression analysis are used to measure innovation are impact and firm performance of Myanmar traditional medicine manufacturers. It is that process, marketing, and product innovation are impact on firm performance. Although process innovation impact on financial, production and market performance, product innovation is only impact on production and market performance. But, the marketing innovation effect on production performance. Stems from innovation which can be upgraded by practicing health care at own clinics and formal education on Myanmar traditional medicine."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Ei Zin M.Act.pdf", "filesize": [{"value": "508 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 508000.0, "url": {"url": "https://meral.edu.mm/record/1686/files/Ei Ei Zin M.Act.pdf"}, "version_id": "0de44b4e-f457-40de-8749-d612dd6a9352"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Soe Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "EI EI ZIN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-11-01"}, "item_title": "INNOVATION AND FIRM PERFORMANCE OF MYANMAR TRADITIONAL MEDICINE MANUFACTURERS (Ei Ei Zin, 2018)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1707453598500"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001686", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1686", "relation": {}, "relation_version_is_last": true, "title": ["INNOVATION AND FIRM PERFORMANCE OF MYANMAR TRADITIONAL MEDICINE MANUFACTURERS (Ei Ei Zin, 2018)"], "weko_shared_id": -1}