Log in
Language:

MERAL Myanmar Education Research and Learning Portal

  • Top
  • Universities
  • Ranking
To
lat lon distance
To

Field does not validate



Index Link

Index Tree

Please input email address.

WEKO

One fine body…

WEKO

One fine body…

Item

{"_buckets": {"deposit": "c8e9fb77-0dd8-4c82-a7e2-af6c686388b2"}, "_deposit": {"id": "1682", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1682"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1682", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1682", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "COMPETITIVE FORCES AND ATTRACTIVENESS OF SELECTED PRIVATE BANKS IN MYANMAR", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study is aimed to focus on Porter’s five forces that have an influence on the attractiveness of the private banking industry. The objectives of the study are to identify the extent of the competitive forces of the private banks in Myanmar, to assess the attractiveness of the private banking industry and to analyses the effect of the forces on the attractiveness of the private banks in Myanmar. The primary data was collected from 50 respondents from five selected top banks. The questionnaires were structured with 5 points Liker scale. The descriptive method and multiple Linear Regression are used. Industry attractiveness is measured by the firm’s profitability and market share. The study found that the bargaining power of customers and the presence of substitute products are positively affecting the attractiveness of the banking industry. Therefore, to maintain a level of profitability in the industry, the high level of management in banks should constantly analyze the competitive forces faced by the industry so that they can implement or formulate a competitive advantage from other peers."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nang Kham Phawng (MBF - 48).pdf", "filesize": [{"value": "883 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 883000.0, "url": {"url": "https://meral.edu.mm/record/1682/files/Nang Kham Phawng (MBF - 48).pdf"}, "version_id": "098cca94-221f-4f3d-957f-64012109d959"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nang Kham Phawng (MBF - 48)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/581"}, "item_title": "COMPETITIVE FORCES AND ATTRACTIVENESS OF SELECTED PRIVATE BANKS IN MYANMAR", "item_type_id": "21", "owner": "1", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001682", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1682", "relation": {}, "relation_version_is_last": true, "title": ["COMPETITIVE FORCES AND ATTRACTIVENESS OF SELECTED PRIVATE BANKS IN MYANMAR"], "weko_shared_id": -1}
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

COMPETITIVE FORCES AND ATTRACTIVENESS OF SELECTED PRIVATE BANKS IN MYANMAR

http://hdl.handle.net/20.500.12678/0000001682
http://hdl.handle.net/20.500.12678/0000001682
daf98538-590e-4ec7-959a-262cfb7b5e31
c8e9fb77-0dd8-4c82-a7e2-af6c686388b2
None
Preview
Name / File License Actions
Nang Nang Kham Phawng (MBF - 48).pdf (883 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title COMPETITIVE FORCES AND ATTRACTIVENESS OF SELECTED PRIVATE BANKS IN MYANMAR
Language en
Publication date 2019-12
Authors
Nang Kham Phawng (MBF - 48)
Description
The study is aimed to focus on Porter’s five forces that have an influence on the attractiveness of the private banking industry. The objectives of the study are to identify the extent of the competitive forces of the private banks in Myanmar, to assess the attractiveness of the private banking industry and to analyses the effect of the forces on the attractiveness of the private banks in Myanmar. The primary data was collected from 50 respondents from five selected top banks. The questionnaires were structured with 5 points Liker scale. The descriptive method and multiple Linear Regression are used. Industry attractiveness is measured by the firm’s profitability and market share. The study found that the bargaining power of customers and the presence of substitute products are positively affecting the attractiveness of the banking industry. Therefore, to maintain a level of profitability in the industry, the high level of management in banks should constantly analyze the competitive forces faced by the industry so that they can implement or formulate a competitive advantage from other peers.
Identifier https://ecor.yueco.edu.mm/handle/123456789/581
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
Back
0
0
views
downloads
See details
Views Downloads

Versions

Ver.1 2020-03-08 16:02:45.597035
Show All versions

Share

Mendeley Twitter Facebook Print Addthis

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats
  • JSON

Confirm


Back to MERAL


Back to MERAL