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  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

INFLUENCING FACTORS ON CUSTOMER PERCEPTION OF INTERNET BANKING

http://hdl.handle.net/20.500.12678/0000001673
http://hdl.handle.net/20.500.12678/0000001673
8558099c-73ec-48fc-8f26-c2467a79dce4
69b3bdc7-a664-41df-bec6-0c78960c06d1
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Khin Khin Thandar Kyaw (EMBF - 24).pdf (332 Kb)
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Publication
Title
Title INFLUENCING FACTORS ON CUSTOMER PERCEPTION OF INTERNET BANKING
Language en
Publication date 2019-12
Authors
Khin Thandar Kyaw (EMBF - 24)
Description
This study intends to identify the internet banking services provided by selected local banks in Myanmar and to explore the influencing factor of banks’ customer perception of efficiency and save costs of internet banking. For these objectives, primary and secondary data were collected by structured questionnaires and sent to the respondents who are using internet banking of the local private banks. These customers are selected by using convenience sampling method. Therefore, the respondents are choose 120 and the finding of this study indicate that factors of ease of use, convenient, service awareness & save cost were significant influencing in customers’ perception. As the result of the correlation analysis, there is strongly direct relationship between customer perception on internet banking services and the efficiency and cost savings. Thus, Myanmar banks should focus on those areas for promoting their internet banking services. The local banks should provide the cyber security monitoring system and also provide the software more user-friendly. It will lead to high impact on usage of internet banking services as well. Thus, all in all, banks should invest in security issue, consider for cost area and user-friendly software which can attract more customers to use internet banking and it will lead to development of Myanmar Banking sector.
Identifier https://ecor.yueco.edu.mm/handle/123456789/533
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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