{"_buckets": {"deposit": "366f9694-d22f-41a1-8667-bf380f9cc9ad"}, "_deposit": {"id": "1670", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1670"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1670", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1670", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "AGENT PERCEPTION ON MARKETING MIX OF KBZ AGENT BANKING SERVICE", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to identify agent banking practices of KBZ bank and to analyze the agents\u2019 perception on marketing mix activities of KBZ agent banking services. To meet those objectives, descriptive research method is used in this study. Both primary data and secondary data are used in this study. Primary data are collected by using the structured questionnaires. The secondary data are collected from previous thesis papers and official reports from public websites. The study only chose 191 agents who live in downtime area, in Kyauktada Township, in Latha Townships, in Batahtaung Township and in Lanmadaw Township. Product, Price, Place, Promotion, People, Process and Physical Evidence efforts of agent banking products was found to be important factors on numbers of agent. Customer perception of the marketing mix was found that price is the most attractive marketing mix to the respondents with highest mean score. This factor mainly attracts agents to use the agent banking from the KBZ bank. On the other hand, most customers do not think promotion factor is attractive. To get more agent, KBZ agent banking should give high priority to consider new promotion strategies."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hanny Sen (MBF-16).pdf", "filesize": [{"value": "685 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 685000.0, "url": {"url": "https://meral.edu.mm/record/1670/files/Hanny Sen (MBF-16).pdf"}, "version_id": "068b1dee-4705-401d-aaaf-2fdb93bc609d"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hanny Sen (MBF-16)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-10"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/413"}, "item_title": "AGENT PERCEPTION ON MARKETING MIX OF KBZ AGENT BANKING SERVICE", "item_type_id": "21", "owner": "1", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001670", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1670", "relation": {}, "relation_version_is_last": true, "title": ["AGENT PERCEPTION ON MARKETING MIX OF KBZ AGENT BANKING SERVICE"], "weko_shared_id": -1}