MERAL Myanmar Education Research and Learning Portal
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CUSTOMER ADOPTION ON CARD SERVICES OF PRIVATE BANKS IN MYANMAR
http://hdl.handle.net/20.500.12678/0000001667
http://hdl.handle.net/20.500.12678/0000001667bd4e58b5-201b-4a6c-87dc-bfe803ca668a
c66f554c-edf3-4b70-8019-cbe580ece4ea
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Sein Hlaing Tun MBF.pdf (326 Kb)
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Title | CUSTOMER ADOPTION ON CARD SERVICES OF PRIVATE BANKS IN MYANMAR | |||||
Language | en | |||||
Publication date | 2018-12 | |||||
Authors | ||||||
SEIN HLAING TUN | ||||||
Description | ||||||
The study aimed to analyze customer adoption on using card services in selected private banks. To do this study, the total 100 numbers of card users of private commercial banks (KBZ,UAB and AYA) in Yangon are selected randomly. Those card users are from the U.S. Embassy Yangon. The card users involve from the years 2017 to 2018 in current period. This study uses both primary and secondary sources. To collect primary data, card survey was conducted among 100 local employees (25%) of U.S. Embassy with well-structured questionnaires. To collect the secondary data, information are fetched from various sources of MPU face book page, previously printed research papers, internet web sites, local economic journals and newspapers. Descriptive and convenient sampling method is mainly used in the study. To identify the customer adoption of card users, Five Point Likert-Scale is used in the study. This study analyzes the customer adoption on card services for the four dimensions (benefit of card use, cost of card, perception on card service and service support). | ||||||
Identifier | https://ecor.yueco.edu.mm/handle/123456789/203 | |||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Conference papaers | ||||||
Books/reports/chapters | ||||||
Thesis/dissertations |