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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER ADOPTION ON CARD SERVICES OF PRIVATE BANKS IN MYANMAR ( Sein Hlaing Tun, 2018)

http://hdl.handle.net/20.500.12678/0000001667
http://hdl.handle.net/20.500.12678/0000001667
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05e65e5a-88e8-4bea-b929-bc3ccb917bb8
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Sein Sein Hlaing Tun MBF.pdf (326 Kb)
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Title
Title CUSTOMER ADOPTION ON CARD SERVICES OF PRIVATE BANKS IN MYANMAR ( Sein Hlaing Tun, 2018)
Language en
Publication date 2018-12-01
Authors
SEIN HLAING TUN
Description
The study aimed to analyze customer adoption on using card services in selected private banks. To do this study, the total 100 numbers of card users of private commercial banks (KBZ,UAB and AYA) in Yangon are selected randomly. Those card users are from the U.S. Embassy Yangon. The card users involve from the years 2017 to 2018 in current period. This study uses both primary and secondary sources. To collect primary data, card survey was conducted among 100 local employees (25%) of U.S. Embassy with well-structured questionnaires. To collect the secondary data, information are fetched from various sources of MPU face book page, previously printed research papers, internet web sites, local economic journals and newspapers. Descriptive and convenient sampling method is mainly used in the study. To identify the customer adoption of card users, Five Point Likert-Scale is used in the study. This study analyzes the customer adoption on card services for the four dimensions (benefit of card use, cost of card, perception on card service and service support).
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Daw Tin Tin Htwe
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