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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

IMPORTER ATTITUDE TOWARDS TRADE FINANCING IN INTERNATIONAL BANKING SERVICES OF ASIA GREEN DEVELOPMENT BANK ( Ei Ei Thwe Khine, 2019)

http://hdl.handle.net/20.500.12678/0000001666
http://hdl.handle.net/20.500.12678/0000001666
5f39c490-c924-4d9a-b0bd-704713991501
7c275665-f6ca-452c-b5e9-8a0c785943a9
None
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Ei Ei Ei Thwe Khine (MBF - 11).pdf (307 Kb)
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Title
Title IMPORTER ATTITUDE TOWARDS TRADE FINANCING IN INTERNATIONAL BANKING SERVICES OF ASIA GREEN DEVELOPMENT BANK ( Ei Ei Thwe Khine, 2019)
Language en
Publication date 2019-08-01
Authors
Ei Ei Thwe Khine (MBF - 11)
Description
This study investigates customer satisfaction on international banking service of trade financing in Asia Green Development Bank. Totally, there are 70 companies of trade financing in Asia Green Development Bank. Among them, the study focuses on service of 50 companies of trade financing in Asia Green Development Bank. The primary data collected by using questionnaires of 50 respondents who deal with the trade financing service in the international banking service in AGD bank were interviewed to know their satisfaction and working days of two weeks by using survey questionnaires collection. It is chosen based on simple random sampling method. To determine customers’ satisfaction, the study uses tri component model in which customers’ satisfaction. The service level is determined by customer satisfaction on three components namely cognitive, affective and behavioral, it is found that affective component on the tri component model is the weakest component. Thus it could be suggested that Asia Green Development should pay attention like that the other two factors. With regard to the cognitive factor is the most satisfactory on the responsiveness component. Based on the findings, the ways to improve importer attitude on service level of trade financing in Asia Green Development Bank such as training on emotional intelligence customer relationship management and improving management competency to improve their service quality are suggested.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Soe Thu
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