{"_buckets": {"deposit": "8509d373-0921-4eb5-a5b7-b5eacaefdd6b"}, "_deposit": {"id": "1662", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1662"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1662", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1662", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER PERCEPTION OF MARKETING MIX ACTIVITIES IN PUBLIC LIABILITY INSURNACE ( Phyu Hnin Khine, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on customer perception of marketing mix activities in public liability insurance in Myanma Insurance. The main objective of the study is to identify the marketing mix activities provided by Myanma Insurance Company in Yangon and to analyze the customer perception on marketing mix activities of public liability Insurance by Myanma Insurance. To meet this objective, descriptive research method is used in the study. Primary data are also collected by face-to-face interviewing with responsible persons of Myanma Insurance, and interviewing with Public Liabilities insurance customers of Myanma Insurance. The secondary data are collected from relevant textbooks, previously prepared research papers and internet websites. The randomly selected 120 respondents were asked for the customer perception. Customer perception of the marketing mix was found that price is the most attractive marketing mix to the respondents with highest mean score. This is because Myanma Insurance well set up the price for non-industrialized and industrialized. The premium price also related to Sum Insured (SI). Thus, this factor mainly attracts customers to buy the public liability insurance from the Myanma Insurance. As a second most interesting factor, product factor attracts the customer attention. On the other hand, most customers do not think promotion factor is attractive. To summarize, marketing mix activities of Myanma Insurance is some degrees of attractive to the customers. To get more market share, Myanmar Insurance Company should give high priority to consider new promotion strategies. \r \r \r \r \r \r \r \r \r  \r ACKNOWLED"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Phyu Hnin Khine MBF.pdf", "filesize": [{"value": "358 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 358000.0, "url": {"url": "https://meral.edu.mm/record/1662/files/Phyu Hnin Khine MBF.pdf"}, "version_id": "88dd4e52-1161-4491-b87f-259aed0236cb"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Htay Htay"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "PHYU HNIN KHINE"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-12-01"}, "item_title": "CUSTOMER PERCEPTION OF MARKETING MIX ACTIVITIES IN PUBLIC LIABILITY INSURNACE ( Phyu Hnin Khine, 2018)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001662", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1662", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER PERCEPTION OF MARKETING MIX ACTIVITIES IN PUBLIC LIABILITY INSURNACE ( Phyu Hnin Khine, 2018)"], "weko_shared_id": -1}