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  1. Yangon University of Economics
  2. Master of Applied Statistics (MAS)

FACTORS INFLUENCING ON CONSUMER BEHAVIOURS AND PERCEPTIONS OF TOP PERSONAL CARE NIVEA VS POND’S (CASE STUDY IN THAKETA TOWNSHIP)

http://hdl.handle.net/20.500.12678/0000001660
http://hdl.handle.net/20.500.12678/0000001660
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3d14fc84-96e3-4547-af31-6eb55b58a31e
None
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Aye Aye Aye Khaing (MAS - 15).pdf (636 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title FACTORS INFLUENCING ON CONSUMER BEHAVIOURS AND PERCEPTIONS OF TOP PERSONAL CARE NIVEA VS POND’S (CASE STUDY IN THAKETA TOWNSHIP)
Language en
Publication date 2019-12
Authors
Aye Aye Khaing (MAS - 15)
Description
The purpose of this study is to identify the critical factors which ar mainly
influence on the consumer behavior and perception on brand choice among the personal
care brands. This study is only competition between Nivea and Pond’s Brand choice.
Factor Analysis and multiple regression analysis are used in the study to meet the
respective objectives. In this study, four factors are most critical factors that mainly
influence to making buying signal and brand loyalty. These four factors are Quality and
Confidence, Availability, Promotions and Brand Image. According to the results, it is
observed that the factors influencing on consumer behaviors and perceptions of Nivea
are more likely to be influencing on quality and confidence, and brand image but they
are less likely to be influencing on availability and promotions of the product. In
addition, Factors influencing on consumer behaviors and perceptions of non-Nivea user
(Pond’s) are more likely to be availability and promotions of the product but they are
less likely to be influencing on quality and confidence, and brand image of the product.
Identifier https://ecor.yueco.edu.mm/handle/123456789/459
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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