{"_buckets": {"deposit": "53ce56dd-20cd-4ee1-b239-65752d6d6fb0"}, "_deposit": {"id": "1643", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1643"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1643", "sets": ["1707453598500", "user-yueco", "1582963436320"]}, "author_link": [], "communities": ["yueco"], "control_number": "1643", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING ON STUDENTS’ BUYING BEHAVIOR OF SKINCARE PRODUCTS (A CASE STUDY ON YANGON UNIVERSITY OF ECONOMICS) (Ma Myat Pwint Phyu, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to identify the factors influencing on students’ buying behavior of skincare products. In this study, descriptive method and multiple regression analysis were used. This study learns and contributes the factors that influence students’ buying behavior. This study investigates the influences of personal factors, social factors, cultural factors and psychological factors on students’ behavior to buy skincare products. Customers survey to collect the primary data, by distributing the questionnaires to 100 respondents. Data collection was done in a survey among master students who are attending in Yangon University of Economics. This study was found that cultural factors and psychological factors significantly influenced buying behavior of skincare products. The result found that cultural factor is a powerful tool to attract more consumers to buy skincare products and has become important in the cosmetic market. And then, psychological factors like motivation, perception, learning and beliefs and attitudes are more important factors when consumer making any buying decision. Therefore, it has also been concluded that the psychological factor is one of the most important and powerful factor, which influence consumers’ buying behavior. The findings might benefit cosmetics firms and marketers to better understand important factors underlying skincare products buying behavior among students in order to better compete in the global as well as local market. This study suggests that manufacturers can develop effective marketing strategies by emphasizing personal factors, social factors, cultural factors, and psychological factors to enhance consumers’ perceived value to increase their buying behavior."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myat Pwint Phyu (M.Act).pdf", "filesize": [{"value": "239 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 239000.0, "url": {"url": "https://meral.edu.mm/record/1643/files/Myat Pwint Phyu (M.Act).pdf"}, "version_id": "07ecbb43-8c51-426c-85b1-3ecc481339f0"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Yee Yee Thein"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "MYAT PWINT PHYU"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-11-01"}, "item_title": "FACTORS INFLUENCING ON STUDENTS’ BUYING BEHAVIOR OF SKINCARE PRODUCTS (A CASE STUDY ON YANGON UNIVERSITY OF ECONOMICS) (Ma Myat Pwint Phyu, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1707453598500"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001643", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1643", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING ON STUDENTS’ BUYING BEHAVIOR OF SKINCARE PRODUCTS (A CASE STUDY ON YANGON UNIVERSITY OF ECONOMICS) (Ma Myat Pwint Phyu, 2019)"], "weko_shared_id": -1}